Gemma Sheridan

Planning Director


Gemma Sheridan has over 12 years experience working with a wide range of brands both in the UK and internationally. She has extensive experience working on brands from both a commercial and strategic perspective translating insightful thinking into impactful brand and communication strategies. She has worked for media brands such as BBC and Trinity Mirror and with agencies such as TBWA Dubai and McCann Erickson. Gemma has enjoyed working on a wide selection of brands from Visa, MasterCard, Nissan and Infiniti  all the way through to UK brands such as Amplifon, Clarks, M&S and Kellogg’s. Gemma is passionate about research and insights and is Market Research Society Accredited and uses a methodical approach to ensuring projects are aligned with clients business objectives.

My Favourite

NATIONAL BRAND
It has to be Lego. As one of the world’s most powerful brands, it has taken colourful, plastic bricks and turned them into experiences whether it be from a learning or entertainment perspective. This has been cleverly done through many licensed partnerships, the creation of animation and the ability to show the power of Lego through am educational perspective showing that learning through play rules.

ONLINE
My go-to online brand is Amazon but because everyone says Amazon I’ll go with Ikea. I think they do an excellent job of creating a seamless online experience making product navigation easy and straight forward whilst also offering great design tools and inspiring content to help bring to life your vision.

Gemma Sheridan - Planning Director at The Market Creative

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