James Ballinger

Account Director


James has 12 years’ agency experience working on a range of retail brands including Thomas Cook, CALA Homes and Arighi Bianchi. Having started life in media planning before moving in to Account Management, James has a strong grasp of the omnichannel environment retailers have to operate in. Specialising in branding, advertising and in-store marketing, James loves to come up with ways to improve his clients’ marketing strategies and advertising activity.

My Favourites

NATIONAL BRAND
Under Armour.  A bold vision matched by a seriously brave strategy. By signing-up a host sport stars who are right at the top of their sport (such as Jordan Spieth, Steph Curry, Michael Phelps and Anthony Joshua) Under Armour has made a serious dent in Adidas and Nike’s dominance of the sport and fitness category. Its advertising is striking and memorable and the clothing has the right mix of technical excellence and style to boot.

LOCAL BUSINESS
Finisterre (finisterre.com). Okay, not that local (they are based in St Ives), but Finisterre is a manufacturer and retailer of innovative clothing intended for use by cold-water surfers. The brand prides itself on using responsibly sourced fabrics and there is a real no-frills, honest approach to the thinking behind the designs and purpose of each piece of clothing. You can sense the passion for what the business stands for and the coats in particular are incredibly lightweight, warm and well-made. I’ve no doubt the store experience would be a good one; shame they are all by the sea (and in London, obviously).

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