Say hello toPhil Monks

Deputy Creative Director

Phil has over 10 years of experience in advertising. He first kicked the tires of the industry as a Copywriter in London where he worked across brands such as Kelloggs HSBC, NIKE, Nintendo, Carling and Fairtrade. Moving to Manchester he then focused on growing his digital creative experience and brand development at Delineo and then The Hut Group, working across beauty, nutrition and premium alcohol brands.

Phil's favourite brand

Firebox for their unwavering confidence in how they talk to their customers. They tell their story in an incredible way and with complete conviction. From the smallest piece of comms to emails and even their T&Cs, the tenacious tone of voice bursts through. With such a bold personality, you can really imagine the people behind the brand.

Phil's favourite retailer

Farfetch: Online fashion store that curates designers and clothing from stores across Europe. You find pieces that you wouldn’t be able to in a physical store, and there’s always something different.

Phil's favourite brand

Firebox for their unwavering confidence in how they talk to their customers. They tell their story in an incredible way and with complete conviction. From the smallest piece of comms to emails and even their T&Cs, the tenacious tone of voice bursts through. With such a bold personality, you can really imagine the people behind the brand.

Phil's favourite retailer

Farfetch: Online fashion store that curates designers and clothing from stores across Europe. You find pieces that you wouldn’t be able to in a physical store, and there’s always something different.

Phil's favourite behavioural theory

Commitment. It’s all about bringing people into the brand’s world and inviting people to actively commit to, and engage with, something that your brand stands for.