Sue Benson

Managing Director


Sue Benson has worked in and around retail for 20 years, starting life at the coal face at M&S before moving to McCann Erickson to lead retail projects for Magnet, Clarks, Sainsbury’s Bank and Office World. She started The Market Creative with her business partner Dorina D’Ambrosio to bring brands, retailers and shoppers closer together to create Action. A brand and business strategist at heart she’s in her element on the shop floor and is a huge advocate of the role of colleagues in the shopper experience.

My Favourites

NATIONAL BRAND
I’ve always been a huge fan of M&S – particularly food they just do it so well – so why can’t they get clothing right?

LOCAL RETAILER

Booths. I love everything about it. The ethics, the provenance, the people and the store. They have a wonderful way of making me try new recipes, tastes and products – the perfect blend of retailing brilliance.

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