3 key brand strategies to avoid tokenism with midlife women

Representation for midlife women is more than publishing articles on menopause or featuring one relevant model in an…


A Blog About Me

Hello there! I’m Lili, a Creative Assistant currently on…


What’s your superpower?

When was the last time you feltyour brain was your superpower?Dyslexia is a neurological condition that can affect a…


Employee of the Year: It could be Rotterdam or anywhere

‘It could be Rotterdam or anywhere’. For me, it was Rotterdam (and Amsterdam and Utrecht).These are the canal-based…


Brand mental availability - the 5 benefits of being a no-brainer brand

Brand mental availability - the 5 benefits of being a no-brainer brand

As part of our no-brainer brand series, we’re digging into why brand mental availability is so important. For those of…


brand mental availability

[RESULTS] No-Brainer Brand Survey Infographic

Recently we sent out our ‘no-brainer brand’ survey. The aim was to get a better idea for how brands…


New starter Q&A: Emma Gray - Account Manager

Tell us about your first month working for The Behaviours Agency “Starting a new job in lockdown isn’t ideal…


Hot state decision making: the behavioural bias series

Emotion makes us more likely to make impulsive purchases What is Hot state decision making? High levels of emotion,…


Immediacy (Hyperbolic discounting): The Behavioural Bias Series

We’d rather have a smaller reward now, than a bigger one later What is Immediacy? Immediacy is the theory that…


Commitment - Personal Investment: The Behavioural Bias Series

The more effort something is, the more you value the result. What is the commitment – personal investment…


Status Quo: The Behavioural Bias Series

We’re creatures of habit, we tend to stick to what we know. What is the Status Quo bias? When it comes to making…


Framing: The Behavioural Bias Series

The way you word something makes all the difference What is framing? The framing phenomenon is about the way we…


Home retailers engage shoppers post-lockdown

Can furniture & homeware retailers engage shoppers post-lockdown?

What should home retailers do to engage shoppers & boost sales in the new normal?  ‘Stay at home’, part of the…


New job in lockdown

Starting a new job in Lockdown

What's starting a new job in lockdown like? “It must be so tough starting a new job during a pandemic?”, <insert…


Retailers engage shoppers post-lockdown

How can fashion retailers engage shoppers post-lockdown?

How can fashion retailers engage shoppers post-lockdown? How fashion retailers can jump-start in-store footfall in a…


Sports Retailer

How can sports retailers engage shoppers post-lockdown?

How can sports retailers engage with their customers post-lockdown? Recommendations for sports retailers to navigate a…


How retailers can adapt to shopper behaviour post lock-down

How shopper behaviour might change post-lockdown Shopper behaviours, insight and impact on British retailers as…


Love with brands

Why do we fall in love with brands?

Why do we fall in love with brands?  Well, unfortunately it’s not as easy as roses and poems, candlelit dinners and…


A Day in the Life of An Agency

We were delighted to welcome Lucy from Loretto Grammar School to experience what day in the life of an agency is like…


amazon-prime-day

Is Amazon Prime Day the new Black Friday?

Waking up this morning my inbox is littered with brands offering additional discount for the next two days to fall in…


Tango humorous TV ads

Tango’s Tanguru von restorff effect

Tango and humorous TV ads go hand in hand. From the epic St George to the bizarre barrel, the brand's advertising has…


Amstel: Building Bridges with Mere Exposure

Following on from our previous piece on Pizza Hut and bizarreness, this month we are taking a look at how Amstel’s…


Procrastination Bias

Procrastination Bias: The Behavioural Bias Series

Procrastination Bias: When it comes to making decisions, your brain places higher value on reaping immediate rewards…


Pizza Hut: Delivering Bizarreness

Every month we each try to unearth or present some new or exemplary Behavioural insight for the team.  This month my…


Culture and Careers

We’ve changed our name!

We’ve taken the exciting step to change our name from The Market Creative to The Behaviours Agency with fresh branding,…


Reciprocity in marketing: How to use it effectively

This bias describes the urge we have to reciprocate the actions others have done towards us, returning the favour where…


Behavioural science glossary

Behavioural science glossary: Making sense of the jargon

This behavioural science glossary attempts to understand the effect of individual psychological processes, including…


Anchoring in marketing: How to use it effectively

Subconsciously the decisions we make are often steered by what are known as anchors. This is a piece of information…


Hyperbolic discounting

How-to use hyperbolic discounting in marketing

Hyperbolic discounting is one of the cornerstones of behavioural economics, and centres around the premise that we show…


How to use herd behaviour in marketing

Using herd behaviour in marketing is about leveraging our in-built desire to mimic the behaviour of others.We like to…