Retail 2020: Tomorrow’s Shoppers

Ahead of the launch of our eagerly anticipated Retail 2020 report, we share some thoughts on the shopper of tomorrow –...


Retail 2020: ‘Of robots, shelves and packs’

Retail 2020: ‘Of robots, shelves and packs’ by James Woudhuysen Ahead of the launch of our white paper for Retail...


What inspires shoppers to buy jewellery?

Bricks and mortar is king for costume jewellery shoppers, reveals our latest research. As part of our #ask100shoppers...


5 best winter sports campaigns

It’s that time of year when we start to see an explosion of winter sports campaigns hitting us from all sides to...


3 campaigns that inspire shoppers to act

The team’s had a bumper month with new campaigns, projects and creativity, so we thought we’d share some of that...


How the right TV campaign can drive sales conversions

Thomas Sanderson drove a 100% increase in its sales team conversions - with one TV campaign. The same campaign delivered...


Unveiling our new TV ad for Thomas Sanderson

We’re building on the resounding success of our conservatory valet TV ad for Thomas Sanderson with a brand new...


Shake up for retailers - The right to 30 day refund becomes law

The new 30 day refund law change sees one of the biggest shake-ups to consumer rights in the world of retail. A new 30...


How social media impacts shopper decision-making

A plethora of social media platforms has given consumers new ways to shop. So much so, that shoppers are now frequently...


5 retail trends to unlock shopper potential

Our MD Sue Benson shares her top five new trends and ideas that inspire new ways to unlock shopper potential – how to...


Fortune favours the brave in the future of retail?

The Retail Conference 2015 shared its ‘future of retail’ with well-trodden trends proving successful for those brave...


Using research to sell - told through Sharps brand campaign

Sharps brand campaign drove record appointments and double-digit growth. The catalyst was research that turned how...


10% Discount for growing businesses in Trafford Park

It’s funny how you drive to work everyday and don’t see what’s just in front of you, but having bumped into the...


How to unlock shopper potential: five top marketing tips

How to unlock shopper potential by getting under their skin and influencing them to act to increase sales is a top...


Rain or shine; how does unseasonal weather affect UK retail?

Unseasonal weather can have an enormous impact on UK retail, in fact just as much as extreme weather events. Weather...


WWF’s new product development for alternatives to everyday products

We tend to only associate WWF with animal welfare, so this makes their new product development of household products...


Emojification in Brand Engagement Comes of Age

Two new brand engagement campaigns launched this week demonstrate how emojis are influential in shaping a memorable...


Are retail discount events past their Prime?

Amazon’s Prime Day event breathed new life into a tired format Retail giant Amazon has recently celebrated turning...


Mobile and the Retail Revolution

Despite digital seemingly leading a retail revolution we sometimes overlook that 61% of sales still occur in the...


Gamification in retail

Gamification in retail and marketing is about using consumers’ willingness to play games to deliver a particular...


Omnichannel retail experience: more than just a numbers game

One of our clients told me about a fairly remarkable omnichannel retail experience a couple of weeks ago that...


Invigorated packaging design

The Yummia brand has given a fresh new look and feel to its yogurt packaging design, which we can’t help but admire....


Evolution of store to showroom experience

We were recently asked by A1 Retail magazine to talk about the evolution of store design to a format more aligned with a...


Hand drawn typography: the personal touch for retailers

Hand drawn typography and its resurgence in the retail world is something that I’m absolutely crazy for. It’s become...


Temperatures and Consumer Engagement to Soar

As temperatures in the UK soar, so has the opportunity for retailers to raise their consumer engagement. During an...


My favourite kind of packaging – beer packaging design!

The UK’s very hot today (up to 35°C!), so writing about ice-cold, refreshing beer packaging design will hopefully...


Retail Safari: Clear and Consistent Packaging

Great news! We’ve got a new brief… What happens next? Definition, discovery, panic? Not in these parts. Its Retail...


Sponsorship marketing | Ready, set Glastoooo!

Festival season is once again here, and so is the infamous Glastonbury.  More and more brands are leveraging...


TV Advertising Effectiveness in “not dead” shock…

That's the finding of a new study out this week, which found that TV advertising effectiveness has remained steady...


Packaging design – good things come in small packages

Whether it’s for convenience, good health or to drive frequency, the use of smaller volume units in packaging design...