Will sustainable packaging design make your tills ring?

Pringles and Lucozade are the latest brands to come under the spotlight for their packaging design...


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New Balance Marketing Brief

We are delighted to have been appointed to develop a new summer sale campaign to run in New Balance...


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Future of Marketing

New Report: Future of Marketing

We’ve taken views and insights from experts in the worlds of advertising, digital marketing and...


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new faces

Three New Starters

We’re delighted to welcome three new faces to our team including Planning Director, Gemma...


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packaging design

Packaging Design Trends: Heralding Education and Choice

Packaging design sits in a peculiar place in the world of advertising and marketing. While most...


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aggregate industries

New Client: Aggregate Industries

We’re delighted to announce that we beat off two other agencies to win a major new  marketing...


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social authenticity

The Power of Social Authenticity

Digital strategist, Steve Downes, shares his thoughts on this year’s most important social media...


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millennial-blog-image

New Report: Physical Stores Still Matter to Millennials

Despite their affinity for online shopping the majority of millennials haven’t completely...


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A new mission for The Market Creative

Over the past few months, The Market Creative has been on a mission: to create a brand new...


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content marketing

Growth of Content Marketing

Analysts predict that by 2020 UK content marketing spend will reach £349 million, that’s more...


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Plumbase Cover

New Marketing Brief with Plumbase

Following a competitive two-way pitch, we’re delighted to have been reappointed for a retained...


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Disruption Creative Process

Disruption of the Creative Process

The explosion of channels is disrupting the creative process. As I’ve witnessed over the last...


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User Experience

Why User Experience Should Top Your E-commerce Priorities

Adrian Lomas, Founder & CEO Blueleaf takes a look at why retailers need to focus their...


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High Street Vital for Furniture Brands

High street vital for furniture brands

Bricks and mortar high street stores are the life-blood of furniture brands as shoppers want to see...


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5 Key Points to Effective Integrated Communication

5 Key Points to Effective Integrated Communication

Our Managing Director, Sue Benson, considers whether integrated communication is dead or alive in a...


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british ceramic

The Market Creative and British Ceramic Tile

We’re delighted to announce that we’ve been appointed by British Ceramic Tile to provide insight,...


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Future Shoppers: Millennials Come of Age

Our latest shopper insight looks at how millennials shop and what influences them to buy. All findings displayed in the infographic below....


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Black Friday, Shopper Insight

Black Friday Shopper Insight

Our latest shopper insight reveals that while Black Friday deals will kick-start Christmas shopping, retailers should anticipate a curb in...


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Why We Must Experiment with Social Media Advertising

Social media advertising may feel like the Wild West, but taking an experimental approach is one way to navigate the lack of law and order....


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2017 Packaging Trends

As 2016 nears its end, we felt it was time to look at what’s new in the world of packaging, and therefore our predictions for 2017...


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Is TV Advertising Dead?

As analysts gripe about tumbling ratings and the death of TV advertising, is one of the mainstays of marketing still worth the investment?...


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Future of Instore Marketing: 5 Retail Trends

We do lots of visioning work and are fascinated by what the store of the future could look like. Here are five retail trends to watch. #1...


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5 Ways High Street Retailers Can Fight Back Against E-commerce

This short video gives five top tips to help high street retailers fight back against their online rivals. With the shift to online shopping...


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Brand Video Content for Silentnight

We’ve extended our successful My Sleep Secret campaign for Silentnight with brand video content. The 30 and 60-second films are told from...


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Death of High Street in Face of Online Shopping Greatly Exaggerated

UK shoppers’ ongoing love for the high street experience will keep town centre shopping alive, according to our new report. Shopping...


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Paris Retail Trends

Paris Retail Trends

We experienced some of the hottest retail trends thanks to a recent tour of Paris by local experts. It’s not often that we need an excuse...


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Black Friday, Boom or Bust

Black Friday – Boom or Bust for Your Brand?

One of the benefits of being IPA members is that we get exclusive previews to their latest insight; their last report on Black Friday was...


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Retail Trends, Berlin

Retail Trends: Berlin Part 2

Berlin manages to expertly blur the line between art and shopping to deliver stimulating store experiences that are on the cutting edge of...


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Retail Trends, Berlin

Retail Trends: Berlin Part 1

A city emerged from a great divide has created not one shopping hot spot, but several, making Berlin a mecca for retail trends. After...


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Brand Strategy Gold

Would your brand strategy get you a gold medal?

Would your brand strategy get you a gold medal? How do you engage a global audience, while staying true to your brand story? The...


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7 ways houseware brands can inspire shoppers to act

This short video takes our latest insight to inform houseware brands how they can better engage shoppers. We asked more than a thousand home...


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Housewares brands need to let shoppers try before they buy

Shoppers buying housewares brands favor the high street shopping experience, according to our latest insight. As part of our Shopping...


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Christmas campaigns start early for retailers

Christmas in July events officially mark the beginning of the most lucrative time of year for retailers as they tempt journalists and...


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Emerging advertising trends

No industry can afford to stand still and future advertising trends were hotly debated at Advertising Week Europe. Here are my top three...


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Retail Experiences in London

Last week I attended an interesting Pricing for Growth event at the MAA in London, whilst there I took a look at some of the wonderful...


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Shopping Uncovered Sports – 7 Ways Brands Can Inspire Shoppers to Act

Last week we launched Shopping Uncovered: Fitness, Sports and Outdoor. We asked more than a thousand home and leisure shoppers about how...


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Proud to be IPA members

After weeks under the spotlight we’re thoroughly delighted and proud to be recognised as leaders in our field by becoming IPA members....


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Retail Safari in Barcelona

Although it wasn’t, it felt like our first time in Barcelona. This time, instead of sightseeing we did what we love most: searching and...


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High street vital for sports and outdoor brands

Bricks and mortar high street stores are the life-blood of sports and outdoor brands as shoppers seek to try before they buy. This was one...


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How great design can deliver competitive edge

In a competitive marketplace, great design is a fantastic way for brands to differentiate. We can see this evidenced in brand heroes such as...


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Branding the Customer Experience, not Just the Product

Providing an excellent customer experience is becoming the new battleground for brands, and continuous engagement between brands and...


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New Advertising Campaign for Silentnight

We’re launching a new advertising campaign this week for sleep experts Silentnight. For the first time we’re making real people the...


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Shopping Uncovered: How important is High Street presence?

Shopping Uncovered: How important is High Street presence? Online shopping wins hands-down in the convenience stakes, but there is still a...


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How we really shop today – Infographic

Shopping Uncovered is our latest report to delve into the world of shopping, revealing how we really shop today. An in-depth study, rich in...


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Shopping Uncovered launches

Do we really understand how people shop? What drives people to buy? Does it change if your core shopper is a Millennial or a Boomer? And...


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Shopping tourism – A growing trend

We don’t often need an excuse to go shopping, but when the chance came to experience the latest shopping phenomenon – shopping tourism...


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New packaging design for Sheldon’s

Heritage can help brand’s cut through the noise, so we wasted no time in heroing the Sheldon family in our latest packaging...


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Shopper Report – Shopping Uncovered: Do Shoppers Expect to Pay Full Price?

Our latest shopper report report Shopping Uncovered reveals whether shoppers really believe there is ‘always a sale’ in UK retail....


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Shopper Report – Shopping Uncovered: Six Things You Didn’t Know

Shopper Report - Shopping Uncovered: Six things you didn’t know Shopping Uncovered is a shopper report exploring how we shop today....


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Shopper Report – Shopping Uncovered: Six Forces of Shopping

Shopping Uncovered is a shopper report exploring how we shop today. What drives people to buy? Does it change if your core shopper is a...


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Shopping for swimwear. A review of Speedo’s retail experience.

Armed with TMC’s retail communication tool, SHOP™, I undertook my first shopper tour (or retail safari) since joining the company...


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The Market Creative appointed by Plumbs Upholstery

Plumbs up! We’re delighted to add a new home interest brand, Plumbs Upholstery, to our growing portfolio of spectacular clients. Plumbs...


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Top Easter Egg Packaging Designs

In the lead up to Easter, competition is rife in the world of the chocolate brands as they vie for shopper attention with their Easter...


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How to Make Your Product Look More Effective with Packaging Design

How-to beat the competition with packaging design Dramatising product benefits and features in your packaging design is a sure-fire way to...


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Could this be the world’s best packaging design?

Could Mr Porter, the online powerhouse for men’s style and fashion, have the world’s best packaging? The community and ideology Mr...


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5 indicators that say it’s time to change your pack design

For many shoppers a great pack design can be as big a drive to buy as the product itself. One of the last-standing pure branding spaces...


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Four ways jewellery retailers are innovating in-store

Jewellery retailers are combining creativity and innovation throughout their approach to in-store display and design. Here we take a look at...


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Amsterdam – Retail Trends

As a major European city, Amsterdam is a great place to see many flagship and destination stores back to back. We were struck not only by...


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Retail Safari – The ART of selling (Amsterdam)

The Market Creative had a company away-day recently to Amsterdam for a Retail Safari, in the hope of identifying retail trends. Amsterdam is...


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Brand Religion – Retail Trend

The Market Creative had a company away-day recently to Amsterdam for a Retail Safari, in the hope of identifying a new retail trend. The...


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Retail 2020: Five Hot Retail Trends To Watch

With 2020 just four years from now, we share some of the most important retail trends that will inspire future shoppers to act. 4 devices...


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Are you ready for the future of retail? Retail 2020 launches

We’re delighted to launch Retail 2020, a report that looks to the future of retail with what you need to know to ignite shoppers to act....


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Retail 2020: the big 4 retail marketing challenges?

As 2015 comes to a close and with 2020 only four years away, what are the biggest retail marketing challenges we need to consider now? As...


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New Jewellery Retail Trends

We’ve been on a team Retail Safari in Leeds to help identify new jewellery retail trends. Convergence Jewellery, as with many sectors,...


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Borrowed Authenticity in Retail

Borrowed Authenticity is a retail trend allowing retailers to walk the walk and talk the talk on being experts with heritage. In a world...


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Retail 2020: Future retail marketing trends

Ahead of the launch of Retail 2020, our video shares five of the most important and powerful future retail marketing trends to watch out...


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Retail 2020: How to future proof retail design

As part of the launch of our white paper on Retail 2020, welcome to our Store of the Future, which illustrates new retail design trends...


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Hype or happiness for Black Friday?

Hype or happiness for Black Friday? The retail conversation of the week; Black Friday & Cyber Monday. The US phenomenon that’s now...


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Retail 2020: Tomorrow’s Shoppers

Ahead of the launch of our eagerly anticipated Retail 2020 report, we share some thoughts on the shopper of tomorrow – millennials. We...


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Retail 2020: ‘Of robots, shelves and packs’

Retail 2020: ‘Of robots, shelves and packs’ by James Woudhuysen Ahead of the launch of our white paper for Retail 2020, it’s our...


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What inspires shoppers to buy jewellery?

Bricks and mortar is king for costume jewellery shoppers, reveals our latest research. As part of our #ask100shoppers tool, we asked 100...


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5 best winter sports campaigns

It’s that time of year when we start to see an explosion of winter sports campaigns hitting us from all sides to inspire shoppers to act....


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3 campaigns that inspire shoppers to act

The team’s had a bumper month with new campaigns, projects and creativity, so we thought we’d share some of that inspiration in this 2...


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How the right TV campaign can drive sales conversions

Thomas Sanderson drove a 100% increase in its sales team conversions - with one TV campaign. The same campaign delivered 750% increase in...


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Unveiling our new TV ad for Thomas Sanderson

We’re building on the resounding success of our conservatory valet TV ad for Thomas Sanderson with a brand new campaign. This time we’re...


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Shake up for retailers – The right to 30 day refund becomes law

The new 30 day refund law change sees one of the biggest shake-ups to consumer rights in the world of retail. A new 30 day refund consumer...


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How social media impacts shopper decision-making

A plethora of social media platforms has given consumers new ways to shop. So much so, that shoppers are now frequently using social media...


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5 retail trends to unlock shopper potential

Our MD Sue Benson shares her top five new trends and ideas that inspire new ways to unlock shopper potential – how to attract shoppers and...


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Fortune favours the brave in the future of retail?

The Retail Conference 2015 shared its ‘future of retail’ with well-trodden trends proving successful for those brave enough to embrace...


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Using research to sell – told through Sharps brand campaign

Sharps brand campaign drove record appointments and double-digit growth. The catalyst was research that turned how Sharps viewed the...


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10% Discount for growing businesses in Trafford Park

It’s funny how you drive to work everyday and don’t see what’s just in front of you, but having bumped into the Trafford Council...


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How to unlock shopper potential: five top marketing tips

How to unlock shopper potential by getting under their skin and influencing them to act to increase sales is a top priority for retailers...


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Rain or shine; how does unseasonal weather affect UK retail?

Unseasonal weather can have an enormous impact on UK retail, in fact just as much as extreme weather events. Weather patterns are changing....


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WWF’s new product development for alternatives to everyday products

We tend to only associate WWF with animal welfare, so this makes their new product development of household products even more outstanding....


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Emojification in Brand Engagement Comes of Age

Two new brand engagement campaigns launched this week demonstrate how emojis are influential in shaping a memorable brand sentiment and...


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Are retail discount events past their Prime?

Amazon’s Prime Day event breathed new life into a tired format Retail giant Amazon has recently celebrated turning twenty on the 15th...


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Mobile and the Retail Revolution

Despite digital seemingly leading a retail revolution we sometimes overlook that 61% of sales still occur in the physical store. Ambiguity...


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Gamification in retail

Gamification in retail and marketing is about using consumers’ willingness to play games to deliver a particular message that encourages...


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Omnichannel retail experience: more than just a numbers game

One of our clients told me about a fairly remarkable omnichannel retail experience a couple of weeks ago that demonstrated a key insight. He...


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Invigorated packaging design

The Yummia brand has given a fresh new look and feel to its yogurt packaging design, which we can’t help but admire. Yummia is a yoghurt...


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Evolution of store to showroom experience

We were recently asked by A1 Retail magazine to talk about the evolution of store design to a format more aligned with a showroom...


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Hand drawn typography: the personal touch for retailers

Hand drawn typography and its resurgence in the retail world is something that I’m absolutely crazy for. It’s become a very popular...


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Temperatures and Consumer Engagement to Soar

As temperatures in the UK soar, so has the opportunity for retailers to raise their consumer engagement. During an unseasonably cool May, UK...


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My favourite kind of packaging – beer packaging design!

The UK’s very hot today (up to 35°C!), so writing about ice-cold, refreshing beer packaging design will hopefully take my mind off the...


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Retail Safari: Clear and Consistent Packaging

Great news! We’ve got a new brief… What happens next? Definition, discovery, panic? Not in these parts. Its Retail Safari time. Safari...


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Sponsorship marketing | Ready, set Glastoooo!

Festival season is once again here, and so is the infamous Glastonbury.  More and more brands are leveraging sponsorship marketing to their...


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TV Advertising Effectiveness in “not dead” shock…

That's the finding of a new study out this week, which found that TV advertising effectiveness has remained steady during the time period...


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Packaging design – good things come in small packages

Whether it’s for convenience, good health or to drive frequency, the use of smaller volume units in packaging design can change shopper...


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Government brings in new ethical retailing legislations

It was great to see in the news this week that the French government has enforced ethical retailing upon supermarkets-that they must give...


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There’s no fun like work (or a retail brand experience)

Harry Gordon Selfridge, a pioneer in the retail brand experience, once famously declared “There’s no fun like work!” The way we work...


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Creating a personalised shopper journey

As a nation we’ve become more sophisticated shoppers and as such our demands for a personalised shopper journey are becoming greater than...


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The Future of Retail and Flagship Stores

 Flagship stores encapsulate the future of retail how do they do it? The future of retail has revolutionised almost overnight due to brands...


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New Retail Trend: Tribification

We love a new retail trend here at The Market Creative, and regularly undertake retail safaris to shopping hubs to make sure we spot them...


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Celebrating creativity whilst boosting your brand

Dutch lager Grolsch are “Celebrating 400 years of Creativity” with a collaborative international art infused brand campaign. In a £2.7m...


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New work – Thomas Sanderson TV advertising

View the TV ad: https://vimeo.com/125164933 We love this new Thomas Sanderson TV advertising campaign that we’ve devised for them to...


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London Crisp Co releases new crisp packaging

London Crisp Co. has released brand new crisp packaging, designed for a range of British hand cooked crisps that are set to appeal to the...


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Periscope – The next big thing for retailers?

We’ve recently been looking at the Periscope app and reviewing whether it will be the next big thing for retailers on social media.  What...


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Innovation tour: Leveraging Local Communities

On our latest innovation tour we caught a glimpse of national brands leveraging their local communities through advertising and high street...


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London Luton Airport launches new brand Identity

This week I had the pleasure of seeing London Luton Airport’s new brand identity come to life. Ico Design has launched a new brand...


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Google & High Street Retail: Teaching an old dog new tricks

With the rise of online shopping being seen as the reason for the downfall of high street retail, are online brands now leading the revival?...


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The Rise of Discount Retail Brands

The shopper landscape and perception of discount retail brands is changing amongst the British public, in particular the middle to upper...


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Advertising standout isn’t enough – you need to stick out

If your brand offers something unique (or very bizarre) this blog may not apply to you. For everyone else, the chances are you don’t have...


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Predicting the Future of Shopping – science and fiction

It was revealed last week that half of all smaller high street retailers and charities are not considering the future of shopping. They’re...


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The Changing High Street – is technology the only cause?

According to news this week, the high street experienced more than triple the net shop closures in 2014 than in 2013.  But our changing...


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Has Thomson’s flagship store set the bar for retail innovation?

Thomson’s store of the future concept has transcended into a retail experience that captures the essence of retail innovation. In October...


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Nurofen shows how not to create product variant packaging

Product variant packaging can help brands differentiate their product range and shoppers browse the category, but only if done well. Nurofen...


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Strategic and creative marketing for GMGB

We’re delighted to announce that we won a three-way pitch to provide strategic and creative marketing services to Grafton Merchanting GB....


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Does McDonald’s new TV advert have the right ingredients?

McDonald’s latest TV advert, aired during last week’s 2015 Oscars, has all the right ‘ingredients’ to make an American classic. Just...


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Convenience food – the new boom sector?

When we want something most of us want it now, especially food at lunch or a weekday after work.  Convenience food is coming to our rescue....


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Brand sponsorship with MasterCard at the Brit Awards

Unlike Madonna and her cape, Mastercard’s brand sponsorship of the Brits looks to be the perfect partnership. The BRIT Awards has...


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Successful rebranding and packaging design

As a marketer, the decision to rebrand and change your packaging design is probably one of the hardest decisions that you’ll make. It’s...


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Recyclable Packaging, is Carlsberg onto the next big thing?

Beverage giant Carlsberg is looking into producing the world’s first beer in a cardboard bottle, marking a giant step forward for...


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Technology’s influence on the shopper journey …

With constant development of payment technology what impact is this having on the shopper journey and ways that brands communicate in-store?...


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Is Valentine’s Day a cheap date for retail brands?

Following the Christmas rush and the January sale, February 14th fast approaches for retail brands. With the millennial consumer beginning...


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Packaging Trends for 2015

Packaging trends are inspirational & the starting point for many client briefs. We are constantly looking for innovations across the...


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Will 3-D Printing render the Sewing Machine Obsolete?

3-D printing also known as additive manufacturing, the process for making three-dimensional objects or models is nothing new. Although...


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Big brands. Big wins. Big losses.

We look at the comparative fortunes of Apple and Tesco, as one giant brand moves from strength to strength and another appears to falter....


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Is the death of traditional retail marketing nigh?

Digital features heavily in any list of retail marketing buzz words so what does this mean for the way we talk to shoppers in bricks and...


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Is gender specific packaging design sexist?

In modern society where equality prevails is gender specific packaging really appropriate? I explain why this can be essential for...


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Retail 2014 | The good, the bad and the downright ugly

The results are in-the Christmas hype has calmed down and we are back to reality so let’s reflect upon the Kings and Queens of Retail...


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2015 – The expansion of Bitcoin use in the retail environment?

During the Christmas period I had my first encounter of the Bitcoin in the retail environment when I paid a visit to my local CeX store to...


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Home Retail Brands – Are they building positive customer engagement?

The January sales are upon us and as we slip into an array of red-coloured, discount led marketing, home retail brands must compete to get a...


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January Sales – a period of reflection?

From Christmas through to New Year’s, it’s most definitely been a season of shopping and as we step into the January sales retailers...


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Retail Innovation – The Click & Collect Commuter

The worlds of online and offline are becoming ever more intertwined, with click & collect rising in popularity as an area of retail...


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Food service in retail

Small things Sometimes it’s the small things that make a difference. What a nice touch at the new Waitrose flagship store in Chester;...


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Importance of SALE in Shopper Marketing

Working in marketing, particularly shopper marketing, means that sales are part of the lifeblood of our day-to-day lives. The Xmas and...


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Umbro – Retail design with flexible POS

Umbro have released a new retail concept which has been applied to the brand’s HQ showroom in Manchester. The initial brief was to...


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Bricks to clicks & back again – trends in Omni-channel retail

We talk a lot here at The Market Creative about shopper experience, in-store brand experience and omni-channel retailing. We believe that...


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Is Google Express the answer to the Christmas shopping panic?

I’m not always the most prepared when it comes to Christmas shopping, and it is great when technology can help with shopping, so it was no...


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Animal Ownership – How can it Shape your Brand Identity?

As the nation melts over Monty the Penguin we’ve been talking about the rewards of breeding a brand campaign and brand identity through...


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Taking the biscuit with copycat packaging design

As a strategic brand and retailer consultancy, we’re often asked to research the semiotics of a category when developing packaging...


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The Rise of Black Friday

Brought to the UK by Amazon in 2010, Black Friday has become a retail phenomenon and has grown dramatically in the past few years. Our...


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Retail innovation: The art of the pop-up

The pop-up shop has become an established phenomenon. No longer considered an option exclusive to for forward thinking retailers and...


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Miller High Life – The values of brand heritage

Soulsight, have produced a series of limited edition brand heritage labels for Miller Beer, a highly successful brand going from strength to...


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Amplifying Brand Personality Instore

Brand personality can be successfully communicated in store through effective shopper marketing. Having recently been on an engaging retail...


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The Market Creative launches ‘Retail Inspired Innovation’ offering

Today we have launched Retail Inspired Innovation - a new suite of products that will take marketers away from their desks to experience...


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Paint category – Retail Inspired Innovation

It’s remarkable what our Retail Inspired Innovation is used for – last Friday it inspired product innovation, new market entry and the...


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Getting the most out of location-specific retail marketing

Driving foot traffic to a specific bricks-and-mortar retail outlet may seem something of a traditional art, and it is critical for any...


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Food and FMCG Packaging Online

Packaging online plays an important role across many e-retailers. It’s clear in the retail industry that success of new products, largely...


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Apple Pay – The future of retail technology?

At the recent Apple conference where the latest iPhone 6 and 6 plus were announced, one of the stories that slipped under the radar slightly...


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The importance of colour in brand strategy

Having recently been involved in an exciting project for a concept store design, the importance of colour in brand strategy has been a hot...


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Know Thy Audience: Why big data is good news for TV advertising

In advertising, nothing gives you better bang for your buck than a really great creative message. But for marketers, one of the big...


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Retail Inspiration: In-Store Innovation

This week some of the team at TMC were fortunate enough to venture to London to find out what’s going on in the world of retail. We pride...


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Rising Temperatures Lead to Falling Sales

We’re stepping into November, Christmas shopping is slowly creeping up on our agenda of things to do and Oxford Street’s window displays...


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JD Sports Takes Shopper Marketing Up A Level With Flagship Store

Being only a stones throw from The Trafford Centre means we love to visit new and exciting retail and shopper marketing concepts. So, the...


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Shopping delights in Shoreditch

At first glance AIDA is just a shop, but this fabulous independent retailer is leading the charge in retailing by creating communities....


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Mass customisation – the future of retail?

One of the themes of last week’s World Retail Congress, was ‘disruption’ in the world of retail. In particular, there was a great...


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Shopper Marketing stuck in-store?

Shopper Marketing is no longer a term just associated with the in-store environment. It should embrace every touch point that a brand has...


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Omni-channel is the hot topic at the World Retail Congress

This week we spent three days at the grandly titled World Retail Congress in Paris; a gathering of many of the great and good in retail from...


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Apple – the brand that can do no wrong

With the launch of the highly anticipated iPhone 6, 6 Plus and the iWatch, there has definitely been a sense of excitement surrounding Apple...


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Advertising: What’s the Point?

This is not a rhetorical question.  What would your answer be to the above question?  Whether you are working in an agency or in-house,...


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Share a brand experience

Coca-Cola has breathed new life into its successful ‘Share a Coke’ campaign, and is again serving up a memorable, authentic and personal...


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Our news: We unveil Sharps’ new brand strategy with £1.4m campaign

We have just unveiled the new brand strategy for Sharps with a £1.4m campaign, which marks a fresh direction for the company as it looks to...


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The Rise of the Discount Supermarket

From weekly shoppers to bargain hunters, everyone has a favourite approach when it comes to the supermarket shop, but it seems our shopping...


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Is packaging design child’s play?

It’s not very often new packaging design makes the news, but Waitrose’s brown sauce hit the headlines last week. The story told of how a...


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Where does social media impact in a seamless shopper journey?

When considering the shopper engagement opportunities that omnichannel retailing present, it’s all too easy to begin with the mindset that...


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Christmas is coming…

This week Mintel were among the first analysts to reveal their Christmas predictions, citing expectation of just 3% growth this December...


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Packaging design for performance brands

At The Market Creative, we are often tasked with creating new packaging design for our clients to dramatise a product’s performance....


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Strategic Marketing for my own agency

I was very kindly (or rather unkindly depending on how you look at it) given the title strategic marketing as the topic area for my blog...


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How Luxury Retail Does Shopper Marketing

Luxury retailers can provide the ultimate in shopping escapism. With shopper marketing catering for the well heeled and often financially...


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The Shopping Centre retail experience

Shopping Centres can provide the ultimate one-stop-shop retail experience.   Retailers and brands can engage, draw and sell to a highly...


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The Home of the Retail Experience

A retailer’s flagship store should epitomise every aspect of the brand and deliver an outstanding retail experience. It should offer...


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Team Retail Safari

The Market Creative team hotfoots to London for a Retail Safari to discover our Capital’s delights when it comes to the shopping...


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EE and Lanson find their perfect match

From festivals, to sporting events, brands everywhere are making attempts to relate their products to summer time events. With the World Cup...


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Generating sales & listings

We recently pitched for a new client relationship in the home market and during that process I realised quite how much we knew about retail....


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Visioning 2024

There are some days that I have to pinch myself; when I cant believe how lucky we are to work with such inspiring and interesting clients...


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Experiencing E-tail – Sofa.com

Working in retail means we love nothing more than checking out unique and exciting shopper marketing and brands. One brand that has recently...


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Smartphones and Shopping

Despite “omni-channel retailing” being a buzz-word term for a while now, most retailers would admit that they’re further behind the...


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Shoppers turn their backs on cash

The British Retail Consortium’s annual payments survey is out, and it reveals the impact of retailer commitment to making it easier for...


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Retailer TV advertising trends

Our Top 10 Retail Trends 2014 from The Market Creative on Vimeo.


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The next generation of self-service

Costa Express has unveiled a revolutionary new concept set to transform the self-service coffee bar market. Combining convenience with...


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The good news continues – shop vacancy rates drop

The UK economy grew by 0.8% in the first quarter of 2014, the OECD recently announced that we are entering a period of stable growth and...


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Innovation in food retail

I recently attended the Food & Drinks trends and innovation conference in London, where we heard from 20 speakers within the industry,...


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Rethinking technology in shopper marketing

This week was the Institute of Promotional Marketing’s Shopper Marketing Event, offering a chance for retailers, brand owners and...


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10 points for successful packaging

Our Top 10 Retail Trends 2014 from The Market Creative on Vimeo.


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A Growing Economy – Are Retailers Ready For Change?

Figures released last week have publicised how the UK economy grew by 0.8% in the first quarter of 2014. This comes as much awaited good...


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Tips for marketing in-store events

From product demonstrations and hands-on sessions to fun classes and expert talks, retailers are going that little bit further to give...


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Successful segmentation studies

Taking company stakeholders with you on any research journey is vital, and a point which was brought to life by David Oliver, Head of CRM...


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Impact of ‘7-a-day’ on retailers and brands

It has been hard to miss the reports that ‘7-a-day fruit and veg saves lives’, which is based on a diet and lifestyle study of 65,226...


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Defining shopper marketing for retail & brand growth strategies

Supermarket News reported on the latest Shopper Marketing Summit, which pointed U.S. retailers to look to the growth strategies of their...


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Future of retail

Since the beginning of the year the retail sector has been encouraged by some brighter news. The BRC has reported continued growth in some...


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Tips for e-retailers considering High Street move

‘Clicks to bricks’ or ‘etail to retail’ are phrases I’m sure we’ll hear more of in 2014. They refer to a new trend currently...


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The joy of shopping – Mini Retail Safari

I’ve been on a self inflicted ban of all things shopping – my version of dry Jan and February, SO I was delighted one of my clients...


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Floods take a surprising twist with benefits for retail

Working in retail marketing drives an unnecessary obsession with the weather. Rain, shine, snow, storms, they all present different outlooks...


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What ROPO means to retailers

We’re huge advocates of understanding the shopper journey and the impact this insight can have on engagement and retail sales. Here we...


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Look a little closer

As Creative Director of The Market Creative, I would say the hardest campaigns to come up with are those to advertise yourself and your...


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Happy 2014 – recovery in marketing sparks early 2014 cheer

It’s a great start to the year when you hear some news that may mean brighter prospects for many of us working in the marketing industry....


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Retail learnings of Christmas 2013

Before 2014 gets well and truly underway let’s take stock of last year’s most lucrative retail sales period. We were all very excited in...


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It’s a wrap!

It’s that time of year when we start to reflect on the year gone by; what we hoped for, what we achieved, new experiences, and of course,...


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RAR top 100 for 2013

What a way to end the year – No 43 in the RAR Top Agency’s outside London ranking. We’re delighted to have made such a big leap up the...


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Our news: Campaign unveiled to launch new kitchen, bedroom and bathroom brand Bohen

The Market Creative has devised the brand identity and marketing campaign to launch Bohen – a brand new consumer retail concept for buying...


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Christmas is coming…

Over the summer we blogged about planning campaigns for the festive and New Year period as it’s the most lucrative time of the year for...


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A Christmas ad with one clear brief

It’s that time of year when talking about advertising creeps into normal life. Whether down the pub or among family and friends, someone...


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And the winner is… The Market Creative

Well we may not quite be the winners of The MEN Young Business Award, that accolade went to OBI Consulting, but sitting with my team made me...


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The World’s Most Valuable Brands Unveiled

The influential annual report from Interbrand - The Global Brands Report - launched earlier this month with a whole host of household names...


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Fashion Gets Interactive

As the world’s style capitals finish playing host to another round of fashion weeks it’s become undeniable that the days of digital are...


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POPAI Autumn Seminar 2013

I recently attended the POPAI Autumn Seminar, an annual event run by the point-of-purchase (POP) industry’s trade association. We heard...


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Our news: The Market Creative launches brand campaign for Shipton & Co.

The Market Creative has been appointed to help Shipton & Co. engage shoppers with its collection of fine jewellery. Following a review...


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Experience Retailing

‘Experience retailing’ isn’t a new phenomenon, it’s been around for decades, but the stakes have been raised and now for retailers...


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Will the feel good factor continue for core Xmas trading?

The good news continues for retailers as shoppers keep on spending and the latest BRC figures report an increase in sales for August. But...


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Shopper: Oak Furniture Land

After finally deciding that we needed a new dining table we faced the task of finding one to fit the long but rather narrow space in our...


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Get ahead – the key to planning successful Christmas campaigns

We may be in the middle of peak holiday season, but it’s currently prime time for retailers to start planning their campaigns for...


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Shopper: Ann Summers

What to buy one of my best friends for her birthday? I’m always trying to think of something different and this year, as I had been party...


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Retail is on the up! ..for some

The spell of hot weather in July has delivered good news for retailers as the British Retail Consortium announced that sales enjoyed their...


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Shopper: Greggs

Normally I buy a ‘Meal Deal’ from Boots for my lunch, but having had a very busy morning and in my car running late for my next...


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Shopper: The Co-Operative Pharmacy

My husband and I were taking our granddaughter away for the week to Abersoch. It was going to be great having the little 3 ½ year old to...


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Tips for High Street survival

Camera Chain Jessops was the first high street casualty of 2013, several more have followed in its wake such as HMV and Dreams along with...


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Shopper: The Range

Friends had told us that they had got some great buys from The Range when they had been re-vamping their bedroom and suggested we give it a...


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Seeing the Big Five on Retail Safari

As part of a new project for one of my clients, I spent last Friday on a tour around some of the shining light retail environments London...


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Shopper: Matalan

The forecast for the weekend was sunshine and so time to buy jelly shoes for my granddaughter and picnic equipment for what was obviously...


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Shopper: Manchester Airport

After a hectic week of meetings, travel and entertaining I found myself leaving the house for the airport in the early hours of Sunday...


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Shopper: Go Outdoors

What do you buy your son in law when he’s 30?  He’s always wanted to camp and has been trying to convince my daughter that it would be...


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Shopper: The Garden Centre Group

It was one of those rare mornings; the sun was shining, although rain was forecast for later. I had been staring at the patio for weeks...


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Taking the mystery out of mystery shopping

We are a bunch of shopaholics who have been lucky enough to combine our love of shopping with our love of brands. It’s the perfect excuse...


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Reaching dads in retail

The Office for National Statistics has reported that the number of women who look after the family or home now stands at 2.06 million, the...


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Awards, rankings, accolades…do they really mean anything?

When we finally calmed down from the initial thrill of our ranking in The Drum’s Design 100 - top three UK-wide and number one in the...


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Huge great big fat thank you’s

The dilemma of the acceptance speech. We’ve just been voted Top 3 in The Drum’s Design 100 – agency client review. Which essentially...


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Staying ahead of the game

Retail analysts Conlumino has announced that UK retailers could benefit from a £1.8bn boost as a result of the super fast 4G network....


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10 retail trends to watch

When talking to people about what we do I’m constantly asked about the so called ‘death of the high street’. Now while it’s true to...


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What’s next in design?

There’s no getting away from the fact that trends play an influential role in an agency creative’s world. It’s not only about...


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Evolution of the poster at POP

I recently attended the POPAI Retail Marketing Conference – an annual event run by the point-of-purchase (POP) industry’s trade...


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2013 – a year for getting back to basics

2013 may be less eventful than 2012 but it’s a great time for retailers to get back to the heart of what their offering is and what they...


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Striking the right balance for high street survival

Following the news of early 2013 high street casualties there have been more discouraging reports for retailers with the announcement of the...


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Why John Lewis tops my favourite festive ads

I’ve just heard that John Lewis is celebrating record sales for the second week in a row. Now this doesn’t come as a big surprise to me...


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The Market hits Munich

Love them or loathe them Christmas parties are a great opportunity to lift spirits and inject some energy into your team. This year we put...


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The rise of the social shopper

According to Wikipedia, social shopping “is a method of e-commerce where shoppers' friends become involved in the shopping experience....


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The Market strengthens team with two new appointments

Manchester marketing agency The Market has expanded its account handling team with two new appointments following several business wins....


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Retail trends to watch

There have been some major developments this year in how retailers are fusing the boundaries between the bricks and mortar, and online...


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Addicted to mobile

One of the biggest developments in the way we shop has been the advent of mobile technology and the proliferation of the use of handheld...


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Making good TV – a journey of trust

We’ve recently been submersed in the world of TV advertising, working on new and inspiring campaigns for retail clients - some of whom we...


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The future of POP

For decades point-of-purchase (POP) materials have assisted shoppers in their buying decisions with banners, posters and bins displayed...


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The Market Creative launches Sharps ‘You Create’ with multimedia campaign

The Market Create has developed Sharps’ first multimedia campaign to support the launch of ‘YouCreate’, a unique new way of...


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Sharps Bedrooms launches first emotive TV campaign with The Market Creative

The Market Creative has devised an emotive storytelling TV ad for Sharps Bedrooms to kick-off its autumn campaign. It is the first time...


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The evolving family shopper

Over the past 50 years there have been significant changes to the family structure. When combined with the explosion of online and social...


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The Market Creative bunks down with The Fine Bedding Company

The Market Creative has been appointed to develop a new retail concept and shopper marketing campaign for The Fine Bedding Company. An...


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The future of discount retailers

As savvy shoppers scour the high street for deals and seek better value in their purchases discount retailers continue to boom, but what of...


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Sex and the City inspires Sharps’ ‘walk-in wardrobe’ campaign

The wow-factor from Carrie Bradshaw’s walk-in wardrobe moment in the Sex and the City movie has been the inspiration for a new integrated...


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High Street welcomes ‘bunting boost’ for June

The figures are in and we’ve already heard from some of the UK’s most prominent retailers about how they fared as a result of...


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The Market Creative helps launch no-nonsense prescription eyewear

The Market Creative has been working with Bello Vision to launch its no-nonsense prescription glasses as part of a new concession store...


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Christmas in July – Retail campaign planning

Most retailers will have already even started to plan their Christmas and New Year campaigns. So, what can we learn from last year and what...


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The Market Creative repositions Mobalpa for UK market

The Market Creative has put the provenance of Mobalpa at the heart of its campaign to launch the largest French kitchen brand to the UK...


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Should freak summer weather worry retailers?

According to the British Retail Consortium, the weather has the second largest influence on our spending habits after the state of the...


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Will retailers benefit this jubilee weekend?

I've just heard that the Big Jubilee Lunch anticipates that the number of people out in the streets this weekend will rival those that were...


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The Market Creative appointed to launch leading French kitchen brand in the UK

Following a three-way pitch, The Market Creative has been appointed to launch Mobalpa in the UK as part of a world-wide expansion programme....


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The great British summer

As always, I was excited to see M&S launching a new summer TV ad this week. It certainly ticks a lot of boxes: It has everyone’s...


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Staying on top of the retail game

With GAME going into administration on Monday, closing half its stores and making over 2,000 employees redundant, the UK retail industry...


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The Market Creative uses ‘scent of spring’ to attract customers to Sharps Bedrooms

A campaign designed to stimulate all the senses and attract customers to Sharps Bedrooms has been launched by The Market Creative. The new...


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The Sunday opening hours debate

This year’s budget and London 2012 are both anticipated to trigger a review of the UK’s Sunday trading laws. Consumers can already shop...


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Restructure puts ‘family’ at the heart of The Market

As part of a restructure, Manchester-based shopper marketing specialist, The Market is launching a standalone business division dedicated to...


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The ever changing face of the high street

Today’s report by PriceWaterhouseCooper and the Local Data Company sighting closures of high street retailers and an increase in shops...


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The Market Creative launches Johnsons the Cleaners student campaign

Manchester-based retail marketing specialist, The Market Creative has unveiled its new multi channel campaign for Johnsons the Cleaners to...


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The Market Creative launches Sharps bedrooms £1.5m January sale campaign

Women have been firmly placed at the heart of the new Sharps Bedrooms campaign from the team at The Market Creative. From shoe fetishes to...


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Merry Christmas from The Market

Personalize funny videos and birthday eCards at JibJab!


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The strength of the MFI brand

I’ve worked in the Home sector for over 15 years, so it was with a surprising sense of warmth that I looked at the MFI offering last week....


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New Booths store at Media City, Salford

There’s been a lot of hype surrounding the arrival of Booths at Media City, Manchester. So after making a first trip there I thought I...


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John Lewis does it again!

Its official Christmas can start now. There are some ads that define a period in time and the Christmas offering from John Lewis is one of...


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Job post

Trainee Account Executive This is a fantastic opportunity for a graduate seeking their first account management role. The Market Creative...


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Through the eyes of a child

I fancied a bit of art in the office, so I asked my daughter to draw a picture. I thought she would draw a family scene or the seascape –...


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Morrison’s Local Store Review Wilmslow

Morrison’s have managed to do the impossible making that trip to the shops you really don’t want to do, to get all the bits & pieces...


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Wilkinson’s Wythenshaw New Store Review

I haven’t been in a Wilko’s in years so I was pleasantly surprised by their new store in Wythenshaw, Manchester. Using our SHOP...


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Sign of the retail times?

We paid a visit to some much loved clients at the Baby Show in Manchester over the weekend and were amazed to find that on the day we...


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Retail Trends 2012

We’re often asked what we believe the next retail trend is, and as we put the finishing touches to our full report on 2012 we thought...


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Christmas is here at last

Like most people in the retail industry we’ve been working on xmas 2011 for yonks now, so it was with a slight sense of relief that the...


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Shopping heaven in & around Carnaby St !

With only 3 hours to spare in Carnaby Street, my shopping heaven has to be ‘Illamasqua. Make-up for your alter ego.’ The whole...


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Team away day!

Yesterday we went on a team away day to discuss strategic planning for the next 5 years. It was nice to get away from the norm even if only...


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Retail death knell

Is it me or are retailers doing everything they can to kill off their high street stores or at worst simply make them cost heavy showrooms?...


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Bathroom store reviews

We’ve been professionally shopping in the bathroom sector for years albeit more latterly at the top end of the sector with Dolphin. But...


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John Lewis in City centres!

Magnificent news – John Lewis in city centres can only be good news for high street st retail in general. Clearly competition will...


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A momentous day

Yesterday I had the privilege of standing in front of 1000 HomeForm Group colleagues to present our strategy for Moben kitchens, Sharps...


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First Kitchens Direct campaign from The Market rolls out

The first campaign created by The Market since winning the £12m advertising account for HomeForm Group in May has been released, to promote...


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Warburtons pitta chips – wrong yet so right

I’ve probably had my brand head somewhere buried in the sand, so completely missed any hype about the launch of the new Warburtons pitta...


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The Market at Kitchens Direct TV Shoot

The Market team recently visited the TV set for the new Kitchens Direct advert. The campaign for will run across TV, press and online...


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Easter 2011 – Retail Heaven or Hell?

A later than usual Easter weekend. A four day bank holiday for the royal wedding just a few days later. And with school holidays falling...


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The Market wins £12m HomeForm Group advertising account

The Market has won a three-way pitch to handle HomeForm Group’s advertising business, worth £12million. The shopper marketing agency,...


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Advertising pitch win

Very good day in the office after the news that we've won a £12m piece of advertising business for Homeform Group. MG


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Winners V Losers Xmas 2010

Over at The Market towers, we’ve been keeping a close eye on all our favourite retailers to see how they performed over the Christmas...


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The Market cleans up with new retail concept for Johnsons

The Market has developed a new brand identity and retail experience for Johnsons’ domestic laundry services, which is being trialed in 44...


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Baby time at The Market

Specialist mums agency The Market are launching the results of their online survey of the buying behaviour of over 500 pregnant women. With...


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The Market has strengthened its retail team with the appointment of a new Retail Account Director.

Alison Shaw joins the shopper marketing agency to lead and grow the retail side of the business. Previously new business director and head...


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The Market cleans up with Johnsons the Cleaners

Shopper marketing specialist, The Market has been appointed by Johnsons the Cleaners, the UK's number one dry cleaner, to develop a new...


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The Market launches new look heritage range for GH Sheldon

Manchester family baker, GH Sheldon is launching its first square Potato Cake and rebranding its premium heritage range with the help of The...


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The Market’s cheeky win helps mums-to-be

The Market has been appointed by leading nursery products distributor, Cheeky Rascals Ltd to develop a campaign to promote one of its...


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The Market launches flagship Homeform store

The Market has developed a new retail concept for the flagship Lakeside Moben, Sharps and Dolphin store in Essex. The shopper marketing and...


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The Market supports next phase of the Manchester Masters

We’re looking forward to another year as part of the Manchester Masters scheme. This year’s master’s student will join at the end of...


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Sayers calls in The Market as it looks to expand in the North West

Bakers Sayers is set to implement an expansion programme in the North West and has tasked The Market to research consumer behaviour to help...


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HomeForm Group and Laurence Llewelyn-Bowen Strategy and Identity

We nearly burst with excitement when the HomeForm deal to work with the lovely LLB went through. Having formulated his positioning strategy...


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The Market wins Sayers the Bakers research brief

We’ve won a fantastic brief for Sayers the bakers to understand what their customers love & hate about them. The work will influence...


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Iain McFadyen joins the agency for his 12-week internship

As a Manchester Masters intern Iain has joined the agency to work on a project to bring to life our shopper marketing proposition through...


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The Market nominated for a RAR award

We’re beyond excited about our nomination for best strategic thinking agency in the Recommended Agency Register awards....


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The Market’s spring trend report goes live

The Market has studied consumer, shopping and retail trends to provide a unique insight into what will be influencing shoppers this Spring....


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Follow us on Twitter!

What a perfect excuse to talk about shopping every minute of the day. Find out what the team gets up to by following them on...


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The Market rebrands and repackages Earex

Earex, an SSL Intemational company, has developed a more contemporary and consumer friendly image in an attempt to strengthen its...


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The Market appoints shopper marketing specialist

Manchester-based design agency The Market has strengthened its position as a specialist in shopper brand communication with the appointment...


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The Market goes shopping with G Plan

The Market in Manchester has been appointed as the retail design agency for furniture manufacturer G Plan. The agency was originally hired...


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The Market rebrands GH. Sheldon Wholesale Bakers

GH. Sheldon Wholesale Bakers has recently completed a rebrand process undertaken by The Market. The Manchester-based design agency has...


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The Market works on Earex re-brand.

The Market in Manchester has won a three-way pitch to design a new logo and packaging for ear-care brand Earex. The Market managing director...


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Bounty to launch birthday campaign with The Market

Parenting Club Bounty is to launch a national marketing campaign to coincide with its 50th birthday next month. The campaign, featuring a...


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Sue Benson – The Drum Weekly Wrap

Expect a barbecue summer says the Met Office. And as I stand and watch my newly and proudly planted sweet corn crop being battered by the...


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The Market launches Home Trends Report

The second of the design agency’s Homes Trends Report series offers inspiration for marketers looking to engage more profitably with their...


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Dolphin Bathrooms launches new retail concept

Dolphin Bathrooms is today launching a new retail concept, produced by The Market, which is expected to roll out across all its new stores...


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The Market reveals new branding for childrens medicines.

Design agency The Market has showcased its latest brand identity and packaging work for SSL International plc. The agency has created the...


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The Market launches biggest ever January Sale campaign for Moben, Sharps & Dolphin.

The Market has created point of sale for HomeForm Group's biggest ever January sale campaign, which launches on Boxing Day. HomeForm has 150...


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