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Our eyes and ears are always open to everything behavioural marketing, marketing and retail related. This is where we share all our thoughts, opinions and latest news.

The Behavioural Economics Series.


The Behavioural Economics series: Anchoring

Our decisions are often steered by ‘anchors’ which give us a starting point to base our final decision on. The first piece of information we learn is…


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Branding: what’s in a name change?

Naming can make or break a brand. Along with the investment risk, a temporary name change has the potential to alienate an established audience and…


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The Behavioural Economics series: Value Perception

Perceived value is the value that a product or service has in a consumer’s mind. They’re usually unaware of what goes into the products they buy, in…


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Consumers don’t have time to focus on every brand. Make them want to make time for yours.

We know all too well, that people have even less time and patience for marketing messages and content these days. And the messages that don’t cut…


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The Behavioural Economics series: Restraint bias

As Oscar Wilde once said: “I can resist everything except temptation.” The Kellogg School of Management, in Chicago confirmed the power of…


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Bumper ads: How to tell a story in 6 seconds

Since 2016, YouTube has been offering advertisers six-second ‘bumper ads’ to help beat short attention spans, and 2018 has seen a rise in brands…


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The Behavioural Economics series: Status Quo

When it comes to making decisions, we often unconsciously consider things that are comfortable and familiar.  Things like our beliefs, previous…


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Behavioural economics: A question of ethics

Behavioural economics is helping brands to innovate as well as improve products, services and the customer experience, but when marketers apply…


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Top 5 Packaging Trends 2018

Consumers are demanding more from their packaging design, from alignment with ethical and social preferences to entertainment and making life…


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Stand up and be counted by your consumers

Consumers want brands with values, and they want them with a big old helping of bravery. Brands are being challenged to stand up for important issues…


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The Behavioural Economics series: Decoy Effect

Adding a less desirable option (a decoy) makes other options more appealing. A decoy can equally be a strategically priced third option that drives…


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School of Thought

On Saturday 23rd and Sunday 24th June, I headed over to McCann’s head office in Prestbury for the School of Thought weekend. Jam-packed with…


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