Beauty Trends

7 of the Biggest Beauty Trends for Retailers

#1 Beauty from within Infusing food and drinks with ingredients that offer...


New York a go go

New York a go go I was lucky enough to travel to New York as a prize for being...


8 shopper trends DIY retailers need to know

8 shopper DIY trends retailers need to know. With analysts predicting a surge...


uber brand advertising

Uber and when it’s time to invest in brand advertising?

As Uber takes its first foray into TV, what can we learn about when the time is...


Will sustainable packaging design make your tills ring?

Pringles and Lucozade are the latest brands to come under the spotlight for...


New Balance Marketing Brief

We are delighted to have been appointed to develop a new summer sale campaign to...


packaging design

Packaging Design Trends: Heralding Education and Choice

Packaging design sits in a peculiar place in the world of advertising and...


aggregate industries

New Client: Aggregate Industries

We’re delighted to announce that we beat off two other agencies to win a major...


Plumbase Cover

New Marketing Brief with Plumbase

Following a competitive two-way pitch, we’re delighted to have been...


Disruption Creative Process

Disruption of the Creative Process

The explosion of channels is disrupting the creative process. As I’ve...


User Experience

Why User Experience Should Top Your E-commerce Priorities

Adrian Lomas, Founder & CEO Blueleaf takes a look at why retailers need...


High Street Vital for Furniture Brands

High street vital for furniture brands

Bricks and mortar high street stores are the life-blood of furniture brands as...


5 Key Points to Effective Integrated Communication

5 Key Points to Effective Integrated Communication

Our Managing Director, Sue Benson, considers whether integrated communication is...


Future Shoppers: Millennials Come of Age

Our latest shopper insight looks at how millennials shop and what influences them to buy. All findings displayed in the...


Black Friday, Shopper Insight

Black Friday Shopper Insight

Our latest shopper insight reveals that while Black Friday deals will kick-start Christmas shopping, retailers should...


Why We Must Experiment with Social Media Advertising

Social media advertising may feel like the Wild West, but taking an experimental approach is one way to navigate the...


2017 Packaging Trends

As 2016 nears its end, we felt it was time to look at what’s new in the world of packaging, and therefore our...


Is TV Advertising Dead?

As analysts gripe about tumbling ratings and the death of TV advertising, is one of the mainstays of marketing still...


Future of Instore Marketing: 5 Retail Trends

We do lots of visioning work and are fascinated by what the store of the future could look like. Here are five retail...


5 Ways High Street Retailers Can Fight Back Against E-commerce

This short video gives five top tips to help high street retailers fight back against their online rivals. With the...


Brand Video Content for Silentnight

We’ve extended our successful My Sleep Secret campaign for Silentnight with brand video content. The 30 and 60-second...


Death of High Street in Face of Online Shopping Greatly Exaggerated

UK shoppers’ ongoing love for the high street experience will keep town centre shopping alive, according to our new...


Paris Retail Trends

Paris Retail Trends

We experienced some of the hottest retail trends thanks to a recent tour of Paris by local experts. It’s not often...


Black Friday, Boom or Bust

Black Friday - Boom or Bust for Your Brand?

One of the benefits of being IPA members is that we get exclusive previews to their latest insight; their last report...


Retail Trends, Berlin

Retail Trends: Berlin Part 2

Berlin manages to expertly blur the line between art and shopping to deliver stimulating store experiences that are on...


Retail Trends, Berlin

Retail Trends: Berlin Part 1

A city emerged from a great divide has created not one shopping hot spot, but several, making Berlin a mecca for retail...


Brand Strategy Gold

Would your brand strategy get you a gold medal?

Would your brand strategy get you a gold medal? How do you engage a global audience, while staying true to your brand...


7 ways houseware brands can inspire shoppers to act

This short video takes our latest insight to inform houseware brands how they can better engage shoppers. We asked more...


Housewares brands need to let shoppers try before they buy

Shoppers buying housewares brands favor the high street shopping experience, according to our latest insight. As part of...


Christmas campaigns start early for retailers

Christmas in July events officially mark the beginning of the most lucrative time of year for retailers as they tempt...