Retail 2020: Five Hot Retail Trends To Watch

With 2020 just four years from now, we share some of the most important retail trends that will inspire future shoppers...


Are you ready for the future of retail? Retail 2020 launches

We’re delighted to launch Retail 2020, a report that looks to the future of retail with what you need to know to...


How to unlock shopper potential: five top marketing tips

How to unlock shopper potential by getting under their skin and influencing them to act to increase sales is a top...


Emojification in Brand Engagement Comes of Age

Two new brand engagement campaigns launched this week demonstrate how emojis are influential in shaping a memorable...


Sponsorship marketing | Ready, set Glastoooo!

Festival season is once again here, and so is the infamous Glastonbury.  More and more brands are leveraging...


TV Advertising Effectiveness in “not dead” shock…

That's the finding of a new study out this week, which found that TV advertising effectiveness has remained steady...


There’s no fun like work (or a retail brand experience)

Harry Gordon Selfridge, a pioneer in the retail brand experience, once famously declared “There’s no fun like...


Creating a personalised shopper journey

As a nation we’ve become more sophisticated shoppers and as such our demands for a personalised shopper journey are...


Celebrating creativity whilst boosting your brand

Dutch lager Grolsch are “Celebrating 400 years of Creativity” with a collaborative international art infused brand...


New work - Thomas Sanderson TV advertising

View the TV ad: https://vimeo.com/125164933 We love this new Thomas Sanderson TV advertising campaign that we’ve...


London Crisp Co releases new crisp packaging

London Crisp Co. has released brand new crisp packaging, designed for a range of British hand cooked crisps that are set...


London Luton Airport launches new brand Identity

This week I had the pleasure of seeing London Luton Airport’s new brand identity come to life. Ico Design has launched...


The Rise of Discount Retail Brands

The shopper landscape and perception of discount retail brands is changing amongst the British public, in particular the...


Advertising standout isn’t enough – you need to stick out

If your brand offers something unique (or very bizarre) this blog may not apply to you. For everyone else, the chances...


Has Thomson’s flagship store set the bar for retail innovation?

Thomson’s store of the future concept has transcended into a retail experience that captures the essence of retail...


Strategic and creative marketing for GMGB

We’re delighted to announce that we won a three-way pitch to provide strategic and creative marketing services to...


Does McDonald’s new TV advert have the right ingredients?

McDonald’s latest TV advert, aired during last week’s 2015 Oscars, has all the right ‘ingredients’ to make an...


Brand sponsorship with MasterCard at the Brit Awards

Unlike Madonna and her cape, Mastercard’s brand sponsorship of the Brits looks to be the perfect partnership. The BRIT...


Successful rebranding and packaging design

As a marketer, the decision to rebrand and change your packaging design is probably one of the hardest decisions that...


Is Valentine’s Day a cheap date for retail brands?

Following the Christmas rush and the January sale, February 14th fast approaches for retail brands. With the millennial...


Animal Ownership – How can it Shape your Brand Identity?

As the nation melts over Monty the Penguin we’ve been talking about the rewards of breeding a brand campaign and brand...


Miller High Life - The values of brand heritage

Soulsight, have produced a series of limited edition brand heritage labels for Miller Beer, a highly successful brand...


Amplifying Brand Personality Instore

Brand personality can be successfully communicated in store through effective shopper marketing. Having recently been on...