Four ways jewellery retailers are innovating in-store

Jewellery retailers are combining creativity and innovation throughout their approach to in-store display and design....


WWF’s new product development for alternatives to everyday products

We tend to only associate WWF with animal welfare, so this makes their new product development of household products...


Invigorated packaging design

The Yummia brand has given a fresh new look and feel to its yogurt packaging design, which we can’t help but admire....


My favourite kind of packaging – beer packaging design!

The UK’s very hot today (up to 35°C!), so writing about ice-cold, refreshing beer packaging design will hopefully...


Packaging design – good things come in small packages

Whether it’s for convenience, good health or to drive frequency, the use of smaller volume units in packaging design...


Celebrating creativity whilst boosting your brand

Dutch lager Grolsch are “Celebrating 400 years of Creativity” with a collaborative international art infused brand...


London Crisp Co releases new crisp packaging

London Crisp Co. has released brand new crisp packaging, designed for a range of British hand cooked crisps that are set...


Nurofen shows how not to create product variant packaging

Product variant packaging can help brands differentiate their product range and shoppers browse the category, but only...


Successful rebranding and packaging design

As a marketer, the decision to rebrand and change your packaging design is probably one of the hardest decisions that...


Recyclable Packaging, is Carlsberg onto the next big thing?

Beverage giant Carlsberg is looking into producing the world’s first beer in a cardboard bottle, marking a giant step...


Packaging Trends for 2015

Packaging trends are inspirational & the starting point for many client briefs. We are constantly looking for...


Will 3-D Printing render the Sewing Machine Obsolete?

3-D printing also known as additive manufacturing, the process for making three-dimensional objects or models is nothing...


Is gender specific packaging design sexist?

In modern society where equality prevails is gender specific packaging really appropriate? I explain why this can be...


Taking the biscuit with copycat packaging design

As a strategic brand and retailer consultancy, we’re often asked to research the semiotics of a category when...