Celebrating choice with Silentnight
We’re excited to unveil our latest integrated campaign for Silentnight.

Celebrating choice, the “Sleep Your Way” campaign will raise awareness of Silentnight’s amazing choice of beds and mattresses to suit every type of sleeper.

The integrated campaign will run UK-wide, including national press and digital advertising as well as a PR, social media and digital content strategy delivered by the team at Smoking Gun PR.

As part of the campaign, we’ve also developed a 30-second TV ad to tell the story of a perfect night’s sleep, which starts by choosing the perfect bed.

“Sleep Your Way” is a lively and personal story depicting Silentnight’s wide range.

It takes viewers through four different bedrooms from the storage savvy to stylish solutions while people wake-up feeling refreshed from Silentnight’s Eco Comfort mattress or revived from its unique Geltex version.

To top it off, we’ve applied an interesting visual treatment to the TV ad to show the transition between different bedrooms, highlighting the contrast between products.

We have been working with the Silentnight team since we won the brand strategy and creative account in 2014.

A word from our fabulous client, Nick Booth, Marketing Director at Silentnight

“We have spent years studying sleep patterns and know that nobody sleeps the same. There’s no one size fits all, different types of mattress and beds suit different types of people. We want to help consumers choose what’s best for them, so they get the benefits that come with a great night’s sleep. That means embracing the wide choice available.”

 

For more examples of our campaigns and the results they are delivering visit our Work section.