Housing Units rebrand

This week we’re unveiling our first piece of work for Housing Units since we won the account last year.

We’ve rebranded the Manchester home furnishing store to better communicate the extent and premium quality of what it has to offer, helping it to stand out from the competition.

We have achieved this by embracing the concept of a department store and using a richer, more confident colour palette. The fresh new look is contemporary and helps to tell the full story of Housing Units.

The proposition has been brought to life with a new logo, colour palette, typography and tone of voice.

Strapline “the home department store” will sit alongside the new square-shaped logo that has moved to the abbreviation of Housing Units, ‘hu’.

The lighter typeface enhances the new contemporary look for the brand, which is complemented by a richer more premium green. White replaces previous gold accents.

We’ve applied the rebrand to Housing Units winter campaign, introducing red to the colour palette to communicate sale activity.

Working with Chief Productions, we have created two 10-second TV ads, highlighting living room and dining room furniture. They are running on ITV Granada until the end of February.

The winter campaign also includes a 30-second radio ad, airing on Smooth and Key 103, as well as instore materials and a new sales brochure.

The rebrand will be rolled out across all touchpoints in 2018.

A word from our client

Housing Units’ 10 acre site in Failsworth comprises 26 departments and more than 30,000 products, spanning home furnishings and gifts to lighting, kitchens and bathrooms.

Nick Fox, CEO of Housing Units said: “We are made up of an amazing selection of departments. This new look is a celebration of how each of them is filled with amazing expertise, and everything our customers could possibly want to furnish their homes. By highlighting the extent of what we offer, we hope to compel more people to visit.”

You can read more about the brands we work with and what we do for them in our work section.