We are delighted to have been appointed to develop a new summer sale campaign to run in New Balance stores and outlets across Europe.

The project will involve us developing a marketing toolkit, that will include window displays, digital assets and in-store communication materials.

Campaign materials will be translated into French and Italian for distribution in 28 New Balance stores and outlets in the UK, Germany, France, Italy, Ireland and the Netherlands.

Our Managing Director, Sue Benson said: “It’s fantastic to be working with such an iconic brand. We’ll be supporting numerous stores throughout Europe with eye-catching and unique communications that are easy for staff in-store to tailor and use locally.”

And a few words from our new client…

Alice Green, EMEA Marketing Manager Retail, at New Balance said: “We approached The Behaviours Agency as we were looking for an agency that understands our customer and how to engage them in-store. Our stores will be supported this summer with a communications kit that staff can implement themselves, enabling them to be flexible to the market around them.”

We’ll be showcasing our work with New Balance on the website over the summer, but if you’d like to know more about how we can help you with seasonal campaign planning get in touch