aggregate industries

We’re delighted to announce that we beat off two other agencies to win a major new  marketing contract with Aggregate Industries.

The three-year deal will see us take the lead on creative design services for the company, which is a leading UK manufacturer and supplier of construction and building materials.

Responsible for Aggregate Industries’ brand strategy and marketing communications, we will be targeting both consumer and business-to-business markets. A key focus will be on leading brands such as Bradstone and Charcon.

This new work will cement our expertise as a provider of marketing services to the construction sector, having held the Grafton Merchanting GB account for five years.

Our MD, Sue Benson said: “It’s fantastic to have a major new client on board. We’ll be using all of our experience of the building market to help strengthen their position among multiple audiences.”

And a word from our new client…

“We were looking to consolidate our roster agencies so that we could work with one partner on the strategic and creative development of our businesses and brands. The Behaviours Agency expertly demonstrated an understanding of our market and the buying behaviour of our customers, so they were an obvious choice.”  Mark Collier, Marketing Director at Aggregate Industries

If you’re interested in how we may be able to help your business with marketing services, please get in touch