Creating a bespoke strategy to drive year on year growth for Sharps.


Challenge

Sharps required a strategy for growth which helped drive design appointments from a new audience while remaining relevant to an existing audience.

Shaping shopper behaviour

The starting point for the new brand strategy was a significant piece of qual and quant brand research, exploring views of bedroom furniture buyers. It identified the key drivers for bedroom shoppers to inform the creative approach.

We developed a new strapline ‘created with you’. This represents the partnership between Sharps and its customers in the creation of their dream bedroom. It shows how we provide inspiration and design expertise as well as all of the practicalities that come with new bespoke fitted wardrobes such as storage solutions and installation – including customers every step of the way.

The proposition was brought to life through a  retail and communications strategy, which manifested itself in a new retail concept flagship store on Baker Street, and a fully integrated campaign spanning across TV, print and online. Engaging and inspiring shoppers throughout their journey from brand awareness all the way through to conversation. The communication strategy was able to carry seasonal sale campaigns to further drive business growth.

Driving success

Overall, the new brand strategy which was brought to life through an above the line campaign, consisting of TV and press, drove double-digit growth in design appointments.

On top of this, the flagship Baker Street store delivered 30% increase in design appointments and sales conversions.

Driving results


Above the line campaign

DROVE DOUBLE-DIGIT GROWTH
in design appointments

30%

INCREASE IN DESIGN APPOINTMENTS AND SALES CONVERSIONS

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