Thomas Sanderson, the bespoke premium window blinds, shutters and conservatory blinds specialist, wanted to grow their existing business through consumer education and awareness of its nationwide conservatory valeting service.

The opportunity for Thomas Sanderson’s Conservatory Valet service lay in being able to appeal to existing conservatory blind customers and in leveraging their 25 years of experience.

The starting point for creative development was the insight around the thoroughness of the service itself. Typical customer response is delight at how professional the service and end result is, and the customer realisation that they could never achieve the same results themselves led us to the campaign idea of “The Difference is Clear”.

This allowed us to tell the Thomas Sanderson retail marketing story from specialist expertise to amazing ongoing results with a warm-hearted hint of humour to dramatise the difference between the professionals doing the job and the non-professional – be that the customer, window cleaner, or anyone with a brush and hosepipe.

The TV campaign launched on home interest satellite channels then rolled out across other channels including direct marketing mailers, press and radio advertising.

Natalie Thomas, Marketing Director, at Thomas Sanderson said:

“The Difference is Clear helps us to communicate a new approach for the sector, and we love the light-heartedness that helps bring the message home to people who perhaps wouldn’t see the difference that professionals can make.”