Shopping Uncovered: Houseware


In the latest of our Shopping Uncovered retail reports, we reveal the behaviour behind houseware shoppers. What drives them to buy, where they shop and why they shop the way they do.

By talking to hundreds of houseware shoppers, we have identified that behaviour varies between the generations. In this report we capture how understanding these behaviours can inform marketing strategies, create better shopping experiences, and ultimately improve return on investment.
From Millennials to Boomers, this report provides advice and tips to market more effectively to a wide range of houseware shoppers.

Here’s a snapshot of the insights we uncovered:

  • Houseware is one of the least promotional retail categories, so it’s important to understand how to discount without devaluing
  • Shoppers in this category are more likely to be driven by in-store experience
  • Millennials are a prime group to nurture because they are at the start of their homemaking journey

To read the full insight report on the Houseware category, please register your details in the form below.

To see the bigger picture of how we shop in the entire home and leisure sector:

Download Shopping Uncovered – how we really shop . This in-depth report provides invaluable insights into shopper behaviour including:

  • How we shop – online and in-store splits
  • The drivers to buy – by generation and category
  • Attitudes to sales and promotions
  • How staff can make a difference

To download this report, click here

Shopping Uncovered: Houseware edition


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