Bakers Sayers is set to implement an expansion programme in the North West and has tasked The Market to research consumer behaviour to help the company create a stronger retail strategy.

The agency will aim to cover all aspects of bakery shopper behaviour and will also audit competitors, store and products to support the business development and retail concept for the brand’s strategy over the coming year. Sayers currently has 150 stores across the North West. Mark James, commercial director at Sayers explained: “Our aim is to grow significantly over the next 12 months and the results of the research will be vital to our approach and implementation.” Sue Benson, managing director at The Market, commented: “It’s fascinating to watch how people shop a particular brand and store, and the insight it can give is unparalleled. When we fully understand why people are choosing a particular bakers and what they love about them it will enable us to establish Sayers’ positioning, facilitating the growth they desire.”

http://www.thedrum.co.uk/news/2010/07/13/14711-sayers-calls-in-the-market-creative-as-it-looks-to-expand-in-the-north-west/