New York a go go

New York a go go I was lucky enough to travel to New York as a prize for being...


8 shopper trends DIY retailers need to know

8 shopper DIY trends retailers need to know. With analysts predicting a surge...


uber brand advertising

Uber and when it’s time to invest in brand advertising?

As Uber takes its first foray into TV, what can we learn about when the time is...


Shopper Report - Shopping Uncovered: Six Forces of Shopping

Shopping Uncovered is a shopper report exploring how we shop today. What drives people to buy? Does it change if your...


Retail Safari - The ART of selling (Amsterdam)

The Market Creative had a company away-day recently to Amsterdam for a Retail Safari, in the hope of identifying retail...


How to unlock shopper potential: five top marketing tips

How to unlock shopper potential by getting under their skin and influencing them to act to increase sales is a top...


WWF’s new product development for alternatives to everyday products

We tend to only associate WWF with animal welfare, so this makes their new product development of household products...


Emojification in Brand Engagement Comes of Age

Two new brand engagement campaigns launched this week demonstrate how emojis are influential in shaping a memorable...


Creating a personalised shopper journey

As a nation we’ve become more sophisticated shoppers and as such our demands for a personalised shopper journey are...


Celebrating creativity whilst boosting your brand

Dutch lager Grolsch are “Celebrating 400 years of Creativity” with a collaborative international art infused brand...


London Luton Airport launches new brand Identity

This week I had the pleasure of seeing London Luton Airport’s new brand identity come to life. Ico Design has launched...


Advertising standout isn’t enough – you need to stick out

If your brand offers something unique (or very bizarre) this blog may not apply to you. For everyone else, the chances...


Brand sponsorship with MasterCard at the Brit Awards

Unlike Madonna and her cape, Mastercard’s brand sponsorship of the Brits looks to be the perfect partnership. The BRIT...


The importance of colour in brand strategy

Having recently been involved in an exciting project for a concept store design, the importance of colour in brand...