Emojification in Brand Engagement Comes of Age

Two new brand engagement campaigns launched this week demonstrate how emojis are influential in shaping a memorable...


The Rise of Discount Retail Brands

The shopper landscape and perception of discount retail brands is changing amongst the British public, in particular the...


Convenience food – the new boom sector?

When we want something most of us want it now, especially food at lunch or a weekday after work.  Convenience food is...


Retail innovation: The art of the pop-up

The pop-up shop has become an established phenomenon. No longer considered an option exclusive to for forward thinking...


Miller High Life - The values of brand heritage

Soulsight, have produced a series of limited edition brand heritage labels for Miller Beer, a highly successful brand...


Apple – the brand that can do no wrong

With the launch of the highly anticipated iPhone 6, 6 Plus and the iWatch, there has definitely been a sense of...