Invigorated packaging design

The Yummia brand has given a fresh new look and feel to its yogurt packaging design, which we can’t help but admire....


My favourite kind of packaging – beer packaging design!

The UK’s very hot today (up to 35°C!), so writing about ice-cold, refreshing beer packaging design will hopefully...


Packaging design – good things come in small packages

Whether it’s for convenience, good health or to drive frequency, the use of smaller volume units in packaging design...


London Crisp Co releases new crisp packaging

London Crisp Co. has released brand new crisp packaging, designed for a range of British hand cooked crisps that are set...


Nurofen shows how not to create product variant packaging

Product variant packaging can help brands differentiate their product range and shoppers browse the category, but only...


Successful rebranding and packaging design

As a marketer, the decision to rebrand and change your packaging design is probably one of the hardest decisions that...


Is gender specific packaging design sexist?

In modern society where equality prevails is gender specific packaging really appropriate? I explain why this can be...


Taking the biscuit with copycat packaging design

As a strategic brand and retailer consultancy, we’re often asked to research the semiotics of a category when...


The Market launches new look heritage range for GH Sheldon

Manchester family baker, GH Sheldon is launching its first square Potato Cake and rebranding its premium heritage range...