Plumbs up!

We’re delighted to add a new home interest brand, Plumbs Upholstery, to our growing portfolio of spectacular clients.

Plumbs – a leading home furnishing specialist – is joining the fold. They’re is still owned and run by the same family that established the company over 50 years ago, so have incredible heritage. The commitment of the Plumb family is very much reflected in their whole customer experience and are a pleasure to deal with. As well as curtains and loose furniture covers they offer a comprehensive reupholstery service where you can transform your furniture – this is the area that we will be focusing on.

The new appointment will see us developing Plumbs’ marketing programme. The focus is on helping the brand’s made-to-measure sofa reupholstery appeal to a wider audience group.

We’ve already looked at the semiotics of the category, competitor activity and used our Ask 100 Shoppers service to establish how Plumbs can widen their appeal. Our aim will be to develop a way forward that attracts a broader audience without alienating existing customers that are loyal to the brand. This will involve us delving into customer segmentation, which will inform a programme of marketing activity.

A word from our new client

Jo Whitworth, Marketing Development Manager at Plumbs said:

“We were impressed by The Market Creative’s knowledge of our core customers and business model. We’re delighted to have them on board at what is an exciting time for the company.”

Adam Tregaskis, head of retail, The Market Creative