I fancied a bit of art in the office, so I asked my daughter to draw a picture. I thought she would draw a family scene or the seascape – but she drew what is clearly her impression of The Market. I’m delighted that she now thinks that we do advertising that helps people – genius! The shopping trolley proudly displayed on our wall hasn’t passed her by either. And so to the moral of the story no matter how big or small your brand is and ours is clearly tiny make sure your brand has a clear and easily understandable proposition – one that can be consistently told even by a child. Thanks Lil, for this eye opening moment.