Convenience food – the new boom sector?

When we want something most of us want it now, especially food at lunch or a weekday after work.  Convenience food is…


Brand sponsorship with MasterCard at the Brit Awards

Unlike Madonna and her cape, Mastercard’s brand sponsorship of the Brits looks to be the perfect partnership. The BRIT…


Successful rebranding and packaging design

As a marketer, the decision to rebrand and change your packaging design is probably one of the hardest decisions that…


Recyclable Packaging, is Carlsberg onto the next big thing?

Beverage giant Carlsberg is looking into producing the world’s first beer in a cardboard bottle, marking a giant step…


Technology’s influence on the shopper journey …

With constant development of payment technology what impact is this having on the shopper journey and ways that brands…


Is Valentine’s Day a cheap date for retail brands?

Following the Christmas rush and the January sale, February 14th fast approaches for retail brands. With the millennial…


Packaging Trends for 2015

Packaging trends are inspirational & the starting point for many client briefs. We are constantly looking for…