London Luton Airport launches new brand Identity

This week I had the pleasure of seeing London Luton Airport’s new brand identity come to life. Ico Design has launched…


Google & High Street Retail: Teaching an old dog new tricks

With the rise of online shopping being seen as the reason for the downfall of high street retail, are online brands now…


The Rise of Discount Retail Brands

The shopper landscape and perception of discount retail brands is changing amongst the British public, in particular…


Advertising standout isn’t enough – you need to stick out

If your brand offers something unique (or very bizarre) this blog may not apply to you. For everyone else, the chances…


Predicting the Future of Shopping – science and fiction

It was revealed last week that half of all smaller high street retailers and charities are not considering the future…


The Changing High Street – is technology the only cause?

According to news this week, the high street experienced more than triple the net shop closures in 2014 than in 2013.…


Has Thomson’s flagship store set the bar for retail innovation?

Thomson’s store of the future concept has transcended into a retail experience that captures the essence of retail…


Nurofen shows how not to create product variant packaging

Product variant packaging can help brands differentiate their product range and shoppers browse the category, but only…


Strategic and creative marketing for GMGB

We’re delighted to announce that we won a three-way pitch to provide strategic and creative marketing services to…


Does McDonald’s new TV advert have the right ingredients?

McDonald’s latest TV advert, aired during last week’s 2015 Oscars, has all the right ‘ingredients’ to make an American…