EffWeek 2018 – ‘Marketing Effectiveness in the Digital Era’

Each year the Institute of Practitioners in Advertising (IPA) holds a week-long event dedicated to driving improvements…


The Behavioural Economics Series: Confirmation Bias

You can hear Eva, one of your colleagues, before you see her. She’s going round the office jauntily shaking a…


Why marketers need to embrace behavioural science

We are delighted to welcome Richard Shotton as our guest author. Richard has worked in…


A year of living with the Housing Units brand

Like a proud parent, we’re celebrating the first year of our Housing Units rebrand. In October 2017 we sent the new…


The Behavioural Economics Series: Hot State Decision

High levels of emotion can impact the rational process of making a decision.People underestimate the influences of…


Should you use AR or VR to market your brand?

Marketers toying with the prospect of engaging customers through virtual or augmented reality may struggle to justify…


The Behavioural Economics Series: Power of Free

As humans, anything free is hugely motivating and attractive to us.In an experiment at MIT Dan Ariely author of…


Women pet owners more likely to be brand loyal while men follow the crowd

While consumers are most likely to use their hearts over their heads when buying for their beloved pets, our new survey…