We’re a behavioural marketing company that uses people's behaviour to create brand experiences and communication, delivering commercial success for our clients.


Our Approach


We use our guiding behaviours to create innovative solutions for our clients. These behaviours are not only reflected in our process but also in the experience you will have with us.

Enquiring


We use the latest observation, context and questioning research techniques to understand people’s behaviour.

Creating


Using our unique behavioural opportunities model we apply behavioural economics theories to create brand, retail and campaign ideas.

Uniting


In collaboration with our clients we use experimentation and learning to constantly improve the performance of our work, nudging people into action.

Working with us means uniting people


We’ve always been passionate about people – clients and our team alike. And now more than ever we want to create successful and happy partnerships with our clients. We call this “Uniting People”. Our unique understanding of people, behaviour, brands and building meaningful connections between them is what our success is built on. Evidence of this commitment to super talented happy people is both our IPA CPD and Investors In People Gold standard accreditations.

Our Models


We use a unique collection of proprietary behavioural-led models to identify opportunities.

Behavioural Opportunities Model


Identifies the opportunities to influence the behaviours that affect people’s decisions towards businesses, brands and products.

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Brand Strategy Model


Identifies ways to humanise brands through behaviour and create brand solutions that unite clients entire business.

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Customer Journey Model


Identifies the journey people take when selecting a brand or product and the opportunities to influence them – both channel & communication.

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Client Experience


Our talented team have a whole host of brand experience.

Our People


We live and breathe our values - they drive everything we do. Team happiness, client happiness, curiosity, creativity, results driven.

Curiosity


We’re hungry to find out more, seeking new ways to innovate, inspire and push solutions.

Client happiness


We seek to inspire and delight our clients every day to ensure they have a good day too.

Team happiness


We put the health and happiness of our people first, creating a culture of wellbeing. Making us a great place to work and to work with.

Creativity


We passionately hunt for ideas, big and small that will influence people’s behaviour.

Results driven


We’re a can-do team; smashing deadlines, hitting budgets, devising successful answers to problems.