We’re a behavioural marketing company that harnesses people's behaviour to create brand experiences and communication, delivering commercial success for our clients.

Our Approach

We use our guiding behaviours to create innovative solutions for our clients. These behaviours are not only reflected in our process but also in the experience you will have with us.


We use the latest observation, context and questioning research techniques to understand people’s behaviour.


Using our unique behavioural opportunities model we apply behavioural economics theories to create brand, retail and campaign ideas.


In collaboration with our clients we use experimentation and learning to constantly improve the performance of our work, nudging people into action.

Working with us means uniting people

We’ve always been passionate about people – clients and our team alike. And now more than ever we want to create successful and happy partnerships with our clients. We call this “Uniting People”. Our unique understanding of people, behaviour, brands and building meaningful connections between them is what our success is built on. Evidence of this commitment to super talented happy people is both our IPA CPD and Investors In People Gold standard accreditations.

Our Models

We use a unique collection of proprietary behavioural-led models to identify opportunities.

Behavioural Opportunities Model

Identifies the opportunities to influence the behaviours that affect people’s decisions towards businesses, brands and products.

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Brand Strategy Model

Identifies ways to humanise brands through behaviour and create brand solutions that unite clients entire business.

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Customer Journey Model

Identifies the journey people take when selecting a brand or product and the opportunities to influence them – both channel & communication.

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Client Experience

Our talented team have a whole host of brand experience.

Our People

We live and breathe our values - they drive everything we do. Team happiness, client happiness, curiosity, creativity, results driven.


We’re hungry to find out more, seeking new ways to innovate, inspire and push solutions.

Client happiness

We seek to inspire and delight our clients every day to ensure they have a good day too.

Team happiness

We put the health and happiness of our people first, creating a culture of wellbeing. Making us a great place to work and to work with.


We passionately hunt for ideas, big and small that will influence people’s behaviour.

Results driven

We’re a can-do team; smashing deadlines, hitting budgets, devising successful answers to problems.