Say hello to James

Account Director


James Kay has worked as an account handler at several Manchester advertising agencies. While at McCann Erickson, he worked predominantly with Aldi, before moving onto TBWA, Manchester, taking on a diverse range of clients like Manchester United, BP and The Co-operative Funeralcare. Through his analytical approach, James works with clients to deliver communications that work and genuinely affect behaviour.

JAMES’ FAVOURITE BRAND:
“Muji are a great example of how brand identity is an ethos that should affect everything a brand does. They examine everything from their products to packaging, making the process as simple as possible.”

JAMES’ FAVOURITE RETAILER:
“Howies are an online clothing company is Wales. They’ve got a distinctive, cheeky tone of voice and every email from them is interesting – I know they’re always worth opening. They also have an ethical approach, which I really admire.”

JAMES’ FAVOURITE BEHAVIOURAL THEORY IS…
“Bizareness effect. It’s where people remember things better that are bizarre, so they appear distinctive and stand out. It takes a brave brand to throw their money behind ‘You’ve been Tango’d’, dancing Action Men toys or a drumming gorilla.”

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