Say hello to Lexy

Account Manager


Lexy Woolley has 4 years of experience working predominantly on promotional, shopper, digital, mobile and experiential marketing campaigns for a range of clients. During her time at Blue Chip, she worked with ACCO and Kellogg’s on two of their biggest campaigns, including building a microsite when they sponsored the Olympics. She then moved on to N2O, where she worked with Boots, L’Oreal and Rimmel.

LEXY’S FAVOURITE BRAND:
“Missguided. The fun, sassy and very tongue-in-cheek tone of voice is perfect for their audience. They’re really in tune with their buyers, being the first to use influencers, creating the category “nice top and jeans” and treating them to a discount on Beyoncé’s birthday. The website is easy to navigate and their Snapchat stories, Instagram stories and the “Swipe to Hype” feature of their app (think Tinder for clothes) make it quick, easy and enjoyable to find and purchase items you like too.”

LEXY’S FAVOURITE RETAILER:
“Porter & Cole are a trendy, independent coffee lounge and lifestyle store in Manchester’s Northern Quarter. Selling food, drinks, gifts and homeware, there’s a really nice, relaxed atmosphere. It’s an unusual combination but it encourages you to stay longer with its variety.”

LEXY’S FAVOURITE BEHAVIOURAL THEORY IS…
“Decoy effect. I find it interesting how rather than pushing original USPs and benefits, comparing products against a lesser one and even focusing on a product of less value/benefit can actually benefit the original product.”

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