Say hello to Max

Senior Account Manager


Max McLaren graduated with a degree in Marketing and got his first taste of advertising working for media owner JCDecaux in London. There he worked with McCain’s on a sensory campaign, which featured a jacket potato smell sprayed at bus stops. He also worked with Acer, targeting consumers with digital screens around technology centres and at overground statstions. He has since built up extensive knowledge of the agency landscape and loves the challenge of juggling multiple projects at once.

MAX’S FAVOURITE BRAND:
“Coca-Cola are the stand-out national brand for me. Their “Designated Driver” campaign consisted of consumers receiving a free pint of coke if they were the designated driver of the night. They managed to sell their product while getting across a responsible message. This was rolled out over Instagram, which was the perfect communication platform for the campaign’s target audience.”

MAX’S FAVOURITE RETAILER:
“I love everything about Zara. From their reasonable price points to the range of choice, everything has a real effortless feel and they’re great for basic. You know you’ll always find something to buy.”

MAX’S FAVOURITE BEHAVIOURAL THEORY IS…
Framing. It exploits how humans aren’t as clever as we like to think and can be easily manipulated. Sneaky…

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