Say hello to Phil

Deputy Creative Director


Phil Monks brings a whole host of copywriting and creative experience. He launched his career in London at agencies such as JWT, Wieden+Kennedy and IRIS, before moving back to Manchester to work at digital agency, Delineo. He has worked across both B2B and B2C, with brands in the financial, FMCG and retail sectors. Along the way he has helped give brands a voice and a presence across traditional and non-traditional media, including Carling, Nintendo, Nike and The Co-Operative Group.

PHIL’S FAVOURITE BRAND:
“Firebox for their unwavering confidence in how they talk to their customers. They tell their story in an incredible way and with complete conviction. From the smallest piece of comms to emails and even their T&Cs, the tenacious tone of voice bursts through. With such a bold personality, you can really imagine the people behind the brand.”

PHIL’S FAVOURITE RETAILER:
“My Dad’s butcher’s shop. It’s a reminder of what’s great about the spirit and drive of independent retailers.”

PHIL’S FAVOURITE BEHAVIOURAL THEORY IS…
“Commitment. It’s all about bringing people into the brand’s world and inviting people to actively engage with your product builds a direct connection with them.”

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