Say hello to Stu

Senior Creative Artworker


Stuart Keates has 9 years of experience working as a Creative Artworker with brands large and small. He previously worked at Papyrus, with clients such as The Co-operative Group and BASF. With a passion for communicating ideas and brand development, he is committed to creating work that makes a difference.

STU’S FAVOURITE BRAND:
“I appreciate what GAME are doing right now. They’ve struggled in recent times, but they’ve recently completely changed their focus. They’ve made an ambitious attempt to fully embrace both their role as an entry point for inexperienced gamers (focusing on in store engagement and experience – aided no doubt by the introduction of VR) and a meeting point/social area for groups of established gamers (with small arcades and networked gamestations in store).”

STU’S FAVOURITE RETAILER:
“Hollister. Once you enter the beach house-style store, you’re transported to a totally different environment. You definitely don’t feel like you’re in the Trafford Centre.”

STU’S FAVOURITE BEHAVIOURAL THEORY IS…
Chunking, because anything that reduces choice and makes the process of purchasing streamlined is a godsend.

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