Say hello to Sue

Managing Director


Sue Benson has worked in and around retail for 20 years, starting life at the coal face at M&S. Moving to McCann Erickson, she led retail projects for Magnet, Clarks, Sainsbury’s Bank, Office World and Sony Card, featuring online and offline communications. She founded The Market Creative with her business partner Dorina D’Ambrosio to bring brands, retailers and shoppers closer together to create action. A brand and business strategist at heart she’s in her element on the shop floor and is a huge advocate of the role of colleagues in the shopper experience.

SUE’S FAVOURITE BRAND:
“I’ve always been a huge fan of Waitrose. I love the provenance, people and the way they leverage their people. The magic of the beautiful products shines through as well as their amazing service.”

SUE’S FAVOURITE RETAILER:
“I just love ASOS. The whole user experience is fantastic, from their product choice to the delivery. They’ve got great service down to a T.”

SUE’S FAVOURITE BEHAVIOURAL THEORY IS…
“Commitment pledge. I love the fact that once you say something out loud, you’re committed to it. And it works at a business and personal level.”

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