Behavioural Economics Investment fund launched to take advantage of investors irrational decisions

Spanish fund house Mapfre Asset Management has launched a fund that aims to exploit pricing inefficiencies in European…


How brands leverage the scarcity heuristic to make you buy more...and how regulators are hitting back

Only 3 seats left at this price! Booked 7 times in the past hour! 27 people are also viewing this room! Sound…


How businesses like Google use behavioural science to boost their bottom line

The concept of nudging has been in public conscious for good few years now thanks to a few notable politicians…


The Effect Of Michelle Obama’s Face On Dietary Choices

The Effect Of Michelle Obama’s Face On Dietary ChoicesObesity is an increasingly prevalent problem in American society,…