Create memorable experiences for pennies using the pollyanna principle

The Pollyanna principle (also called Pollyannaism or positivity bias) is the tendency for people to remember pleasant…


Will you celebrate ‘Valen Heinz’ day with ketchup caviar?

Heinz has viral success online by giving away 150 jars of ketchup caviar to celebrate…


Using behaviour to save lives in construction

Mental illness is a real issue in the construction industry, in fact two construction workers take their life every…