How customer expectations have reached new heights

Before Uber, can you remember what it was like to book a taxi? Dialling a number, being greeted by a busy and…


How helping consumers unplug may reward brands

Technology is suffocating rather than empowering us in the way it promises, and we are beginning to question if it is…


How to make your brand meaningful in 2019

People are looking beyond material replenishment to mental nourishment as they begin to question when enough is enough,…


Retail trends 2020 and beyond: How to redefine gender in marketing

The discussion around gender has been quietly building over a number of years, and its growing momentum and impact…


The Behavioural Economics Series: Humour effect

The humour effect drives better recall of information because content that is either funny, witty or a bit bonkers…


Nike and DW Fitness First join forces with The Market Creative

As a business we put a lot of effort into our own marketing and business development,…


BBC Radio 4: The Virtue of Commitment

For those who tuned into BBC Radio 4’s ‘Thought Cages’ series on Wednesday, you will have heard our MD Sue Benson…


Behavioural Strategist appointed

We’re excited to announce that we have appointed our first Behavioural Strategist! Greg…


EffWeek 2018 – ‘Marketing Effectiveness in the Digital Era’

Each year the Institute of Practitioners in Advertising (IPA) holds a week-long event dedicated to driving improvements…


A year of living with the Housing Units brand

Like a proud parent, we’re celebrating the first year of our Housing Units rebrand. In October 2017 we sent the new…


Women pet owners more likely to be brand loyal while men follow the crowd

While consumers are most likely to use their hearts over their heads when buying for their beloved pets, our new survey…


Our pledge for gender equality

The Market Creative’s gender equality pledge is our commitment to promoting gender equality in advertising. It provides…


Silentnight declares war on plastic

This week we unveil our new advertising campaign to raise awareness of Silentnight’s commitment to sustainability and…


Gender equality in advertising report: Influencing consumer behaviour for the better

During my two decades working in advertising, the role and portrayal of gender has never been more in the…


Branding: what’s in a name change?

Naming can make or break a brand. Along with the investment risk, a temporary name change has the potential to alienate…


Bumper ads: How to tell a story in 6 seconds

Since 2016, YouTube has been offering advertisers six-second ‘bumper ads’ to help beat short attention spans, and 2018…


Behavioural economics: A question of ethics

Behavioural economics is helping brands to innovate as well as improve products, services and the customer experience,…


School of Thought

On Saturday 23rd and Sunday 24th June, I headed over to McCann’s head office in Prestbury for the School of Thought…


Silentnight campaign with Sky AdSmart

We’re proud to unveil Silentnight’s first TV campaign with Sky’s pioneering Adsmart technology.Using Sky AdSmart, we’re…


Gardening Retail Safari

What’s blossoming in store in the world of gardening

At The Market Creative, we’re experts in shaping shopper behaviour. We use our…


Proud to Achieve IPA CPD Standard

We are proud to have achieved the Institute of Practitioners in Advertising’s (IPA)…


Julie Jones Theresa Baker

Two New Additions to the Leadership Team

We’re delighted to welcome Julie Jones and Theresa Baker to our team.   Julie has spent…


How To Use Behavioural Economics To Build Brand Trust

Like most marketers we have been reading about the decline in brand trust with growing…


One Big Rebrand For Bradstone

Bradstone rebrand Just as the weather improves and people are out in the garden once…


High Street Collapse Challenges Retailers To Thrive Not Just Survive

High street collapse challenges retailers to thrive not just survive Toys R Us and…


Inspirational Styling with the Housing Units Spring Sale

Dawn Ward stars in Housing Units marketing campaign Over the last few months we’ve had…


WHAT THE HECK IS A HACKATHON?

What the heck is a hackathon? As Creative Director of The Market Creative, that’s the first question I asked myself…


Do voice assistants present the biggest opportunity for retailers?

Retail trends Do voice assistants present the biggest opportunity for retailers? Voice…


We've Been Shortlisted!

The Market Creative is featured in Creativepool’s much anticipated Annual 2018…