Our pledge for gender equality

The Market Creative’s gender equality pledge is our commitment to promoting gender equality in advertising. It provides…


Stand up and be counted by your consumers

Consumers want brands with values, and they want them with a big old helping of bravery. Brands are being challenged to…


School of Thought

On Saturday 23rd and Sunday 24th June, I headed over to McCann’s head office in Prestbury for the School of Thought…


The Behavioural Economics Series: Reciprocity

In response to friendly actions, people are frequently much nicer and much more cooperative than predicted. And…


The Behavioural Economics Series: Priming Effect

Priming is something that happens at a very subconscious level. Often when we are exposed to a stimulus like sight,…


The Behavioural Economics Series: Scarcity heuristic

As the saying goes, “we always want what we can’t have”. And that’s exactly what the scarcity heuristic is. It’s a…


The Behavioural Economics Series: Bizarreness Effect

Understanding why we make the choices we make gives you a greater opportunity to influence them, and is changing the…


The Behavioural Economics Series: Norms

As individuals, we're genetically programmed to “follow the herd”, which in more primitive times meant our survival.…


The Behavioural Economics Series: Chunking

The chunking theory groups lots of smaller elements in a sequence or process into sections to make it easier to decode…


The Behavioural Economics Series: The Framing Effect

The framing effect explains how we alter our decisions depending on how information is presented to us. We’ll react in…


The Behavioural Economics Series: Commitment - the public pledge bias

We tend to be consistent with what we have previously done or said we will do, particularly if this is in public. The…


Gardening Retail Safari

What’s blossoming in store in the world of gardening

At The Market Creative, we’re experts in shaping shopper behaviour. We use our…


The Behavioural Economics Series: Authority bias

We listen to the word of experts and value their opinion over others, even to the point of investing in products they…