The Behavioural Economics series: Representativeness

The Representativeness heuristic or shortcut explains our tendency to make assumptions or link things together on a…


The Behavioural Economics series: Loss Aversion

This bias explains why we over value what we already have. We feel the pain of losing something we have almost twice as…


The Behavioural Economics series: Social Incentive

The Social Incentive bias explains the positive impact that being part of a society can have on an individual. Our…


The Behavioural Economics series: Goal Dilution

Goal Dilution explains the way we perceive the quality of products or services. The more singular something is in its…


If your customers have to work hard, your brand isn’t working hard enough

Just like we talked about in our Engage Me trend blog, consumers today are a time-poor and easily bored bunch. So it’s…


Anchoring Behaviour Economics

The Behavioural Economics series: Anchoring

Our decisions are often steered by ‘anchors’ which give us a starting point to base our final decision on. The first…


The Behavioural Economics series: Value Perception

Perceived value is the value that a product or service has in a consumer’s mind. They’re usually unaware of what goes…


Consumers don’t have time to focus on every brand. Make them want to make time for yours.

We know all too well, that people have even less time and patience for marketing messages and content these days. And…


The Behavioural Economics series: Restraint bias

As Oscar Wilde once said: “I can resist everything except temptation.” The Kellogg School of Management, in…


The Behavioural Economics series: Status Quo

When it comes to making decisions, we often unconsciously consider things that are comfortable and familiar.  Things…


Top 5 Packaging Trends 2018

Consumers are demanding more from their packaging design, from alignment with ethical and social preferences to…


The Behavioural Economics series: Decoy Effect

Adding a less desirable option (a decoy) makes other options more appealing. A decoy can equally be a strategically…


The Behavioural Economics series: Commitment: Personal Investment

The more involved people are in creating something, the better they feel about the end product! This can lead to…