Mental illness is a real issue in the construction industry, in fact two construction workers take their life every working day. Tragically, there’s support out there that workers can take advantage of, if only they knew where to look or if that information was in the format they needed.

The Lighthouse Construction Industry Charity, construction software firm COiNS and Building Mental Health have joined together to tackle this issue. They recognised that part of the problem was the way in which potentially useful information is accessed. In the stereotypically male world of construction, it’s not usual to talk about your problems or your mental health which is a barrier to many of the forms help available.

To help with this, they’ve created and launched a free, 100% confidential app. The ‘Construction Industry Helpline’ app provides vital information, advice and guidance on many wellbeing topics including stress, anxiety, depression, anger and suicidal thoughts.

This is a great example of understanding the behaviour at the heart of an issue, and then tailoring the response (in this case, the medium) to suit. Construction workers needed all this wellbeing information at their fingertips in a private and confidential way.

Here at TMC, we go to great lengths to understand the behaviour at the core of an issue before working out the best way to nudge people towards the desired action. If you’d like to know more about how we can use behavioural marketing to unlock your business issues, get in touch for a conversation.

As an agency, influencing behaviours is core to what we do and applying Behavioural Economics to marketing communications is a natural progression. If you are interested in understanding more about how we do this get in touch now.

Find out more about the connection between consumers and behavioural economics in our latest report on the top trends driving consumer behaviour. Download it here.

By James Kay

Senior Account Director