Our blog.


Our eyes and ears are always open to everything behavioural marketing, marketing and retail related. This is where we share all our thoughts, opinions and latest news.

Don’t be blind to the power of social media influence

Last week Netflix revealed that over 45 million accounts have watched their new film Bird Box in its opening week! Despite Netflix having success…


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New Account Manager

We’re delighted to welcome Nicki McNamee to the team who joins us as an Account Manager. Sitting on the account handling team, she’ll be working on…


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ITV go off brand…

As well as releasing a new look for their main branding, ITV have also done the same with their idents. But the creative direction of these idents…


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Augmented Reality: Front Foot Forward

We take a closer look at how small developments can have a big immersive impact. Augmented Reality has kind of flown…


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ITV: More than just a TV channel

In 2019 ITV are pushing to be more than just TV, here’s what they have done so far to change that perception. When ITV is mentioned most of us…


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Sugar swaps to kick start your 2019

This January, Public Health England (PHE) have launched a 4.5 million Change4Life campaign in a bid to cut children's sugar consumption, nudging…


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Who are the winners in the retail this Christmas

How we could all learn a few lessons from the sports brands What’s working, what isn’t…


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Owning the end-to-end customer experience pays dividends

Direct-to consumer brands are using their unprecedented customer insight to offer a new relationship that goes way beyond the functional benefits of…


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Topshop leverage gamification with festive window activation

In their flagship Oxford Circus store, Topshop have created a ‘life-size’ snow globe in a bid to immerse shoppers into some festive fun.…


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We Are Social plays on the symbolism of social media with get-inked campaign

In a campaign targeting tattoo lovers, We Are Social Paris are offering French residents the opportunity to get inked - for free! The catch? It has…


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Using behaviour to save lives in construction

Mental illness is a real issue in the construction industry, in fact two construction workers take their life every working day. Tragically, there’s…


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Introducing the Pantone colour of the year 2019

Every year I wait in anticipation of what will be the new Pantone ‘Colour of the Year’ and this year I’ve been truly inspired and excited  with the…


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