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Our eyes and ears are always open to everything behavioural marketing, marketing and retail related. This is where we share all our thoughts, opinions and latest news.

The Behavioural Economics Series.


A year of living with the Housing Units brand

Like a proud parent, we’re celebrating the first year of our Housing Units rebrand. In October 2017 we sent the new brand out into the world to…


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The Behavioural Economics Series: Hot State Decision

High levels of emotion can impact the rational process of making a decision.People underestimate the influences of innate and exciting drives on…


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Should you use AR or VR to market your brand?

Marketers toying with the prospect of engaging customers through virtual or augmented reality may struggle to justify the investment, but ignore its…


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The Behavioural Economics Series: Power of Free

As humans, anything free is hugely motivating and attractive to us.In an experiment at MIT Dan Ariely author of Predictably Irrational offered Lindt…


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Women pet owners more likely to be brand loyal while men follow the crowd

While consumers are most likely to use their hearts over their heads when buying for their beloved pets, our new survey showed that there are…


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The Behavioural Economics series: Mental Accounting

As humans, we mentally categorise our money depending on where it comes from or what it has been allocated for in our budgeting process. These…


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Our pledge for gender equality

The Market Creative’s gender equality pledge is our commitment to promoting gender equality in advertising. It provides a framework for us to turn…


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Silentnight declares war on plastic

This week we unveil our new advertising campaign to raise awareness of Silentnight’s commitment to sustainability and preventing plastic entering the…


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Gender equality in advertising report: Influencing consumer behaviour for the better

During my two decades working in advertising, the role and portrayal of gender has never been more in the spotlight. While here in the UK, we’re…


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The Behavioural Economics series: Representativeness

The Representativeness heuristic or shortcut explains our tendency to make assumptions or link things together on a superficial level. But by only…


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The Behavioural Economics series: Loss Aversion

This bias explains why we over value what we already have. We feel the pain of losing something we have almost twice as much as the enjoyment of…


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The Behavioural Economics series: Social Incentive

The Social Incentive bias explains the positive impact that being part of a society can have on an individual. Our general desire to be liked and…


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