Our blog.


Our eyes and ears are always open to everything behavioural marketing, marketing and retail related. This is where we share all our thoughts, opinions and latest news.

How customer expectations have reached new heights

Before Uber, can you remember what it was like to book a taxi? Dialling a number, being greeted by a busy and distracted receptionist, then the hope…


Read More

How helping consumers unplug may reward brands

Technology is suffocating rather than empowering us in the way it promises, and we are beginning to question if it is working for us, or we for it.…


Read More

Behavioural Economics Investment fund launched to take advantage of investors irrational decisions

Spanish fund house Mapfre Asset Management has launched a fund that aims to exploit pricing inefficiencies in European equities caused by the…


Read More

Create memorable experiences for pennies using the pollyanna principle

The Pollyanna principle (also called Pollyannaism or positivity bias) is the tendency for people to remember pleasant items more accurately than…


Read More

How to make your brand meaningful in 2019

People are looking beyond material replenishment to mental nourishment as they begin to question when enough is enough, and if happiness can be…


Read More

Retail trends 2020 and beyond: How to redefine gender in marketing

The discussion around gender has been quietly building over a number of years, and its growing momentum and impact brings significant societal and…


Read More

Nothing gives me Autumnal vibes like the sound of falling ‘chips’. Wait, what?

Last year KFC acted boldly to deal with what could have been a disastrous chicken shortage with their ‘FCK we’re…


Read More

Will you celebrate ‘Valen Heinz’ day with ketchup caviar?

Heinz has viral success online by giving away 150 jars of ketchup caviar to celebrate ‘Valen Heinz’ DayIt drives…


Read More

How brands leverage the scarcity heuristic to make you buy more…and how regulators are hitting back

Only 3 seats left at this price! Booked 7 times in the past hour! 27 people are also viewing this room! Sound familiar!? This is scarcity, find out…


Read More

The Age of the Influencer

Influencers have enveloped almost all potential social and digital consciousness on some level. How effective can it be? Emphatically expanding over…


Read More

The Behavioural Economics Series: Humour effect

The humour effect drives better recall of information because content that is either funny, witty or a bit bonkers boosts people’s memory. It works…


Read More

Nike and DW Fitness First join forces with The Market Creative

As a business we put a lot of effort into our own marketing and business development, and sometimes all the blood,…


Read More

The Behavioural Economics Series.