Our blog.


Our eyes and ears are always open to everything behavioural marketing, marketing and retail related. This is where we share all our thoughts, opinions and latest news.

For Made.com, it’s all about the brand experience.

With the rise in online only retailers in the home sector, it’s no great surprise that some of the more established ones are looking at new ways to…


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How A Commitment Strategy Can Win Customers

Businesses have gotten wise to our tendency to be consistent with what we have previously done or said, harnessing our commitment for commercial…


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BBC Radio 4: The Virtue of Commitment

For those who tuned into BBC Radio 4’s ‘Thought Cages’ series on Wednesday, you will have heard our MD Sue Benson speaking to Rory Sutherland about…


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Make the Call

As an improbably sculpted man boldly leaps with a steely look of determination off a huge mountain into the unknown,…


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What women want

What women want - failing to engage women is costing brands £774BAccording to the latest research report from Kantar “Brands across the UK are…


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Black Friday – Shopping From The Shower

Black Friday - Shopping From The ShowerWe know all about using powerful insights to help us create behaviour changing communication, and because of…


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The Effect Of Michelle Obama’s Face On Dietary Choices

The Effect Of Michelle Obama’s Face On Dietary ChoicesObesity is an increasingly prevalent problem in American society, and many government efforts…


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2018 Christmas TV Adverts – A behavioural perspective

Christmas TV Adverts – behaviour in actionIt’s the time of year where brands launch their Christmas TV campaigns one by one, and the world (well, the…


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Celebrating the People of Housing Units

We’re delighted to unveil our latest marketing campaign for Housing Units, which celebrates the people behind this iconic Manchester home furniture…


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Behavioural Strategist appointed

We’re excited to announce that we have appointed our first Behavioural Strategist! Greg Copeland has joined the team…


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EffWeek 2018 – ‘Marketing Effectiveness in the Digital Era’

Each year the Institute of Practitioners in Advertising (IPA) holds a week-long event dedicated to driving improvements and sharing the latest…


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The Behavioural Economics Series: Confirmation Bias

You can hear Eva, one of your colleagues, before you see her. She’s going round the office jauntily shaking a collection tin. Eva’s drumming up…


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The Behavioural Economics Series.