Branding: what’s in a name change?

Naming can make or break a brand. Along with the investment risk, a temporary name change has the potential to alienate…


Silentnight campaign with Sky AdSmart

We’re proud to unveil Silentnight’s first TV campaign with Sky’s pioneering Adsmart technology.Using Sky AdSmart, we’re…


Celebrating choice with Silentnight

Celebrating choice with Silentnight We’re excited to unveil our latest integrated…


Sharps TV campaign

Emotive TV campaign for Sharps airs Tuesday 3rd October.  Check out our new TV campaign…


Why We Must Experiment with Social Media Advertising

Social media advertising may feel like the Wild West, but taking an experimental approach is one way to navigate the…


Is TV Advertising Dead?

As analysts gripe about tumbling ratings and the death of TV advertising, is one of the mainstays of marketing still…


Brand Video Content for Silentnight

We’ve extended our successful My Sleep Secret campaign for Silentnight with brand video content. The 30 and 60-second…


Emerging advertising trends

No industry can afford to stand still and future advertising trends were hotly debated at Advertising Week Europe. Here…


New Advertising Campaign for Silentnight

We’re launching a new advertising campaign this week for sleep experts Silentnight. For the first time we’re making…


3 campaigns that inspire shoppers to act

The team’s had a bumper month with new campaigns, projects and creativity, so we thought we’d share some of that…


How the right TV campaign can drive sales conversions

Thomas Sanderson drove a 100% increase in its sales team conversions - with one TV campaign. The same campaign…


Unveiling our new TV ad for Thomas Sanderson

We’re building on the resounding success of our conservatory valet TV ad for Thomas Sanderson with a brand new…


Using research to sell - told through Sharps brand campaign

Sharps brand campaign drove record appointments and double-digit growth. The catalyst was research that turned how…


TV Advertising Effectiveness in “not dead” shock…

That's the finding of a new study out this week, which found that TV advertising effectiveness has remained steady…


New work - Thomas Sanderson TV advertising

View the TV ad: https://vimeo.com/125164933 We love this new Thomas Sanderson TV advertising campaign that we’ve…


Advertising standout isn’t enough – you need to stick out

If your brand offers something unique (or very bizarre) this blog may not apply to you. For everyone else, the chances…


Does McDonald’s new TV advert have the right ingredients?

McDonald’s latest TV advert, aired during last week’s 2015 Oscars, has all the right ‘ingredients’ to make an American…


Know Thy Audience: Why big data is good news for TV advertising

In advertising, nothing gives you better bang for your buck than a really great creative message. But for marketers,…


Advertising: What’s the Point?

This is not a rhetorical question.  What would your answer be to the above question?  Whether you are working in an…


Retailer TV advertising trends

Our Top 10 Retail Trends 2014 from The Market Creative on Vimeo.


Look a little closer

As Creative Director of The Market Creative, I would say the hardest campaigns to come up with are those to advertise…


A Christmas ad with one clear brief

It’s that time of year when talking about advertising creeps into normal life. Whether down the pub or among family and…


Our news: The Market Creative launches brand campaign for Shipton & Co.

The Market Creative has been appointed to help Shipton & Co. engage shoppers with its collection of fine……


Get ahead – the key to planning successful Christmas campaigns

We may be in the middle of peak holiday season, but it’s currently prime time for retailers to start planning their…


Why John Lewis tops my favourite festive ads

I’ve just heard that John Lewis is celebrating record sales for the second week in a row. Now this doesn’t come as a…


Making good TV – a journey of trust

We’ve recently been submersed in the world of TV advertising, working on new and inspiring campaigns for retail clients…


Sharps Bedrooms launches first emotive TV campaign with The Market Creative

The Market Creative has devised an emotive storytelling TV ad for Sharps Bedrooms to kick-off its autumn campaign. It…


Sex and the City inspires Sharps’ ‘walk-in wardrobe’ campaign

The wow-factor from Carrie Bradshaw’s walk-in wardrobe moment in the Sex and the City movie has been the inspiration…


The Market Creative launches Johnsons the Cleaners student campaign

Manchester-based retail marketing specialist, The Market Creative has unveiled its new multi channel campaign for…


The Market Creative launches Sharps bedrooms £1.5m January sale campaign

Women have been firmly placed at the heart of the new Sharps Bedrooms campaign from the team at The Market Creative.…