How customer expectations have reached new heights

Before Uber, can you remember what it was like to book a taxi? Dialling a number, being greeted by a busy and…


How helping consumers unplug may reward brands

Technology is suffocating rather than empowering us in the way it promises, and we are beginning to question if it is…


Behavioural Economics Investment fund launched to take advantage of investors irrational decisions

Spanish fund house Mapfre Asset Management has launched a fund that aims to exploit pricing inefficiencies in European…


Create memorable experiences for pennies using the pollyanna principle

The Pollyanna principle (also called Pollyannaism or positivity bias) is the tendency for people to remember pleasant…


How to make your brand meaningful in 2019

People are looking beyond material replenishment to mental nourishment as they begin to question when enough is enough,…


Retail trends 2020 and beyond: How to redefine gender in marketing

The discussion around gender has been quietly building over a number of years, and its growing momentum and impact…


Nothing gives me Autumnal vibes like the sound of falling ‘chips’. Wait, what?

Last year KFC acted boldly to deal with what could have been a disastrous chicken…


Will you celebrate ‘Valen Heinz’ day with ketchup caviar?

Heinz has viral success online by giving away 150 jars of ketchup caviar to celebrate…


How brands leverage the scarcity heuristic to make you buy more...and how regulators are hitting back

Only 3 seats left at this price! Booked 7 times in the past hour! 27 people are also viewing this room! Sound…


The Age of the Influencer

Influencers have enveloped almost all potential social and digital consciousness on some level. How effective can it…


The Behavioural Economics Series: Humour effect

The humour effect drives better recall of information because content that is either funny, witty or a bit bonkers…


Nike and DW Fitness First join forces with The Market Creative

As a business we put a lot of effort into our own marketing and business development,…


Don't be blind to the power of social media influence

Last week Netflix revealed that over 45 million accounts have watched their new film Bird Box in its opening week!…


ITV go off brand...

As well as releasing a new look for their main branding, ITV have also done the same with their idents. But the…


Augmented Reality: Front Foot Forward

We take a closer look at how small developments can have a big immersive impact.…


ITV: More than just a TV channel

In 2019 ITV are pushing to be more than just TV, here’s what they have done so far to change that perception. When ITV…


Sugar swaps to kick start your 2019

This January, Public Health England (PHE) have launched a 4.5 million Change4Life campaign in a bid to cut children's…


Who are the winners in the retail this Christmas

How we could all learn a few lessons from the sports brands…


Owning the end-to-end customer experience pays dividends

Direct-to consumer brands are using their unprecedented customer insight to offer a new relationship that goes way…


Topshop leverage gamification with festive window activation

In their flagship Oxford Circus store, Topshop have created a ‘life-size’ snow globe in a bid to immerse shoppers into…


We Are Social plays on the symbolism of social media with get-inked campaign

In a campaign targeting tattoo lovers, We Are Social Paris are offering French residents the opportunity to get inked -…


Using behaviour to save lives in construction

Mental illness is a real issue in the construction industry, in fact two construction workers take their life every…


Introducing the Pantone colour of the year 2019

Every year I wait in anticipation of what will be the new Pantone ‘Colour of the Year’ and this year I’ve been truly…


How businesses like Google use behavioural science to boost their bottom line

The concept of nudging has been in public conscious for good few years now thanks to a few notable politicians…


How a commitment strategy can win customers

Businesses have gotten wise to our tendency to be consistent with what we have previously done or said, harnessing our…


How Lidl goes bold with behavioural science in latest OOH campaign

Lidl has managed to defy the boundaries of this year’s festive competition with their latest OOH campaign. In an…


Is this the end of plug boy?

Who is “plug boy”? For those of you who don’t know, he is the unlikely star of this years Sainsbury’s Christmas ad -…


Pop up shops keep on popping up

Pop up shops - or temporary retail as it used to be known - originated in the 1990s. Located in high footfall areas of…


Hey digital media, TV is coming for you.

Finally, after years of digital media domination it looks like market maturity is approaching. 2019 will see the OG of…