New report! Applying Behavioural Economics in Marketing

Our latest report, Applying Behavioural Economics in Marketing, shares seven cognitive biases that you can use to take…


Nike and DW Fitness First join forces with The Market Creative

As a business we put a lot of effort into our own marketing and business development,…


ITV: More than just a TV channel

In 2019 ITV are pushing to be more than just TV, here’s what they have done so far to change that perception. When ITV…


Sugar swaps to kick start your 2019

This January, Public Health England (PHE) have launched a 4.5 million Change4Life campaign in a bid to cut children's…


We Are Social plays on the symbolism of social media with get-inked campaign

In a campaign targeting tattoo lovers, We Are Social Paris are offering French residents the opportunity to get inked -…


Using behaviour to save lives in construction

Mental illness is a real issue in the construction industry, in fact two construction workers take their life every…


Introducing the Pantone colour of the year 2019

Every year I wait in anticipation of what will be the new Pantone ‘Colour of the Year’ and this year I’ve been truly…


How Lidl goes bold with behavioural science in latest OOH campaign

Lidl has managed to defy the boundaries of this year’s festive competition with their latest OOH campaign. In an…


Is this the end of plug boy?

Who is “plug boy”? For those of you who don’t know, he is the unlikely star of this years Sainsbury’s Christmas ad -…


Pop up shops keep on popping up

Pop up shops - or temporary retail as it used to be known - originated in the 1990s. Located in high footfall areas of…


Hey digital media, TV is coming for you.

Finally, after years of digital media domination it looks like market maturity is approaching. 2019 will see the OG of…


What’s YOUR rating, Uber?

Uber swept through the globe, providing a truly innovative product allowing us to order at the touch of our fingertips,…


Virgin Trains stamps ‘It’s a Wonderful Life’ script on platforms in mental wellness drive

Platforms on the Virgin Trains route from Glasgow to London have been emblazoned with quotes from Christmas classic…


Let’s put a stop to bullying

Within the past year, approximately 1.5 million young people in the United Kingdom experienced bullying, with half of…


Strongbow Woos MCR

Last month, Strongbow partnered with Manchester Bakery Apple, selling thousands of dark fruit cakes in a pop up,…


Why retailers should care about self care shoppers?

In their recent study on The Psychology of Shoppers Criteo have identified a fascinating new shopping behavior known as…


For Made.com, it’s all about the brand experience.

With the rise in online only retailers in the home sector, it’s no great surprise that some of the more established…


BBC Radio 4: The Virtue of Commitment

For those who tuned into BBC Radio 4’s ‘Thought Cages’ series on Wednesday, you will have heard our MD Sue Benson…


Make the Call

As an improbably sculpted man boldly leaps with a steely look of determination off a…


What women want

What women want - failing to engage women is costing brands £774BAccording to the latest research report from Kantar…


Black Friday - Shopping From The Shower

Black Friday - Shopping From The ShowerWe know all about using powerful insights to help us create behaviour changing…


The Effect Of Michelle Obama’s Face On Dietary Choices

The Effect Of Michelle Obama’s Face On Dietary ChoicesObesity is an increasingly prevalent problem in American society,…


2018 Christmas TV Adverts – A behavioural perspective

Christmas TV Adverts – behaviour in actionIt’s the time of year where brands launch their Christmas TV campaigns one by…


Celebrating the People of Housing Units

We’re delighted to unveil our latest marketing campaign for Housing Units, which celebrates the people behind this…


Behavioural Strategist appointed

We’re excited to announce that we have appointed our first Behavioural Strategist! Greg…


A year of living with the Housing Units brand

Like a proud parent, we’re celebrating the first year of our Housing Units rebrand. In October 2017 we sent the new…


Our pledge for gender equality

The Market Creative’s gender equality pledge is our commitment to promoting gender equality in advertising. It provides…


Silentnight declares war on plastic

This week we unveil our new advertising campaign to raise awareness of Silentnight’s commitment to sustainability and…


Branding: what’s in a name change?

Naming can make or break a brand. Along with the investment risk, a temporary name change has the potential to alienate…


Bumper ads: How to tell a story in 6 seconds

Since 2016, YouTube has been offering advertisers six-second ‘bumper ads’ to help beat short attention spans, and 2018…