Branding: what’s in a name change?

Naming can make or break a brand. Along with the investment risk, a temporary name change has the potential to alienate…


Bumper ads: How to tell a story in 6 seconds

Since 2016, YouTube has been offering advertisers six-second ‘bumper ads’ to help beat short attention spans, and 2018…


Top 5 Packaging Trends 2018

Consumers are demanding more from their packaging design, from alignment with ethical and social preferences to…


School of Thought

On Saturday 23rd and Sunday 24th June, I headed over to McCann’s head office in Prestbury for the School of Thought…


Proud to Achieve IPA CPD Standard

We are proud to have achieved the Institute of Practitioners in Advertising’s (IPA)…


Julie Jones Theresa Baker

Two New Additions to the Leadership Team

We’re delighted to welcome Julie Jones and Theresa Baker to our team.   Julie has spent…


Inspirational Styling with the Housing Units Spring Sale

Dawn Ward stars in Housing Units marketing campaign Over the last few months we’ve had…


WHAT THE HECK IS A HACKATHON?

What the heck is a hackathon? As Creative Director of The Market Creative, that’s the first question I asked myself…


We've Been Shortlisted!

The Market Creative is featured in Creativepool’s much anticipated Annual 2018…


We are Delighted to Introduce Our New Creative Copywriter

New Creative Copywriter We’ve strengthened our content proposition with the appointment…


Spreading a Little Warmth this Christmas

Spreading a little Christmas warmth This Christmas we’re putting our hearts into…


5 Tips to Art Directing an Interiors Photoshoot

Over the years I have been fortunate to have personally experienced working with some…


The first Manchester agency to strike gold for investment in people!

The Market Creative team is at the heart of the agency’s success, so we’re absolutely…


Celebrating choice with Silentnight

Celebrating choice with Silentnight We’re excited to unveil our latest integrated…


Two new faces - Lexy and Katie

Welcoming two new faces We’ve expanded our team, and are delighted to announce the…


Sharps TV campaign

Emotive TV campaign for Sharps airs Tuesday 3rd October.  Check out our new TV campaign…


Introducing

Introducing our Head of Client Engagement

We’re over the moon to introduce our latest new team member, Richard McAleavy. As our…


New York a go go

New York a go go I was lucky enough to travel to New York as a prize for being The…


New Balance Marketing Brief

We are delighted to have been appointed to develop a new summer sale campaign to run in…


Future of Marketing

New Report: Future of Marketing

We’ve taken views and insights from experts in the worlds of advertising, digital…


new faces

Three New Starters

We’re delighted to welcome three new faces to our team including Planning Director,…


aggregate industries

New Client: Aggregate Industries

We’re delighted to announce that we beat off two other agencies to win a major new…


social authenticity

The Power of Social Authenticity

Digital strategist, Steve Downes, shares his thoughts on this year’s most important…


millennial-blog-image

New Report: Physical Stores Still Matter to Millennials

Despite their affinity for online shopping the majority of millennials haven’t…


A new mission for The Market Creative

Over the past few months, The Market Creative has been on a mission: to create a brand…


content marketing

Growth of Content Marketing

Analysts predict that by 2020 UK content marketing spend will reach £349 million,…


Plumbase Cover

New Marketing Brief with Plumbase

Following a competitive two-way pitch, we’re delighted to have been reappointed for a…


british ceramic

The Market Creative and British Ceramic Tile

We’re delighted to announce that we’ve been appointed by British Ceramic Tile to provide insight, marketing strategy…


Black Friday, Boom or Bust

Black Friday - Boom or Bust for Your Brand?

One of the benefits of being IPA members is that we get exclusive previews to their latest insight; their last report…


7 ways houseware brands can inspire shoppers to act

This short video takes our latest insight to inform houseware brands how they can better engage shoppers. We asked more…