Top 5 Packaging Trends 2018

Consumers are demanding more from their packaging design, from alignment with ethical and social preferences to…


Will sustainable packaging design make your tills ring?

Pringles and Lucozade are the latest brands to come under the spotlight for their…


packaging design

Packaging Design Trends: Heralding Education and Choice

Packaging design sits in a peculiar place in the world of advertising and marketing.…


2017 Packaging Trends

As 2016 nears its end, we felt it was time to look at what’s new in the world of packaging, and therefore our…


New packaging design for Sheldon’s

Heritage can help brand’s cut through the noise, so we wasted no time in heroing the Sheldon family in our latest…


Top Easter Egg Packaging Designs

In the lead up to Easter, competition is rife in the world of the chocolate brands as they vie for shopper attention…


How to Make Your Product Look More Effective with Packaging Design

How-to beat the competition with packaging design Dramatising product benefits and features in your packaging design is…


5 indicators that say it’s time to change your pack design

For many shoppers a great pack design can be as big a drive to buy as the product itself. One of the last-standing pure…


Invigorated packaging design

The Yummia brand has given a fresh new look and feel to its yogurt packaging design, which we can’t help but admire.…


My favourite kind of packaging – beer packaging design!

The UK’s very hot today (up to 35°C!), so writing about ice-cold, refreshing beer packaging design will hopefully take…


Retail Safari: Clear and Consistent Packaging

Great news! We’ve got a new brief… What happens next? Definition, discovery, panic? Not in these parts. Its Retail…


Packaging design – good things come in small packages

Whether it’s for convenience, good health or to drive frequency, the use of smaller volume units in packaging design…


Celebrating creativity whilst boosting your brand

Dutch lager Grolsch are “Celebrating 400 years of Creativity” with a collaborative international art infused brand…


London Crisp Co releases new crisp packaging

London Crisp Co. has released brand new crisp packaging, designed for a range of British hand cooked crisps that are…


Nurofen shows how not to create product variant packaging

Product variant packaging can help brands differentiate their product range and shoppers browse the category, but only…


Successful rebranding and packaging design

As a marketer, the decision to rebrand and change your packaging design is probably one of the hardest decisions that…


Recyclable Packaging, is Carlsberg onto the next big thing?

Beverage giant Carlsberg is looking into producing the world’s first beer in a cardboard bottle, marking a giant step…


Packaging Trends for 2015

Packaging trends are inspirational & the starting point for many client briefs. We are constantly looking for…


Is gender specific packaging design sexist?

In modern society where equality prevails is gender specific packaging really appropriate? I explain why this can be…


Taking the biscuit with copycat packaging design

As a strategic brand and retailer consultancy, we’re often asked to research the semiotics of a category when…


Food and FMCG Packaging Online

Packaging online plays an important role across many e-retailers. It’s clear in the retail industry that success of new…


Is packaging design child’s play?

It’s not very often new packaging design makes the news, but Waitrose’s brown sauce hit the headlines last week. The…


Packaging design for performance brands

At The Market Creative, we are often tasked with creating new packaging design for our clients to dramatise a product’s…


10 points for successful packaging

Our Top 10 Retail Trends 2014 from The Market Creative on Vimeo.