Virgin Trains stamps ‘It’s a Wonderful Life’ script on platforms in mental wellness drive

Platforms on the Virgin Trains route from Glasgow to London have been emblazoned with quotes from Christmas classic…


Let’s put a stop to bullying

Within the past year, approximately 1.5 million young people in the United Kingdom experienced bullying, with half of…


Strongbow Woos MCR

Last month, Strongbow partnered with Manchester Bakery Apple, selling thousands of dark fruit cakes in a pop up,…


Why retailers should care about self care shoppers?

In their recent study on The Psychology of Shoppers Criteo have identified a fascinating new shopping behavior known as…


For Made.com, it’s all about the brand experience.

With the rise in online only retailers in the home sector, it’s no great surprise that some of the more established…


Make the Call

As an improbably sculpted man boldly leaps with a steely look of determination off a…


What women want

What women want - failing to engage women is costing brands £774BAccording to the latest research report from Kantar…


Black Friday - Shopping From The Shower

Black Friday - Shopping From The ShowerWe know all about using powerful insights to help us create behaviour changing…


The Effect Of Michelle Obama’s Face On Dietary Choices

The Effect Of Michelle Obama’s Face On Dietary ChoicesObesity is an increasingly prevalent problem in American society,…


EffWeek 2018 – ‘Marketing Effectiveness in the Digital Era’

Each year the Institute of Practitioners in Advertising (IPA) holds a week-long event dedicated to driving improvements…


The Behavioural Economics Series: Confirmation Bias

You can hear Eva, one of your colleagues, before you see her. She’s going round the office jauntily shaking a…


The Behavioural Economics Series: Hot State Decision

High levels of emotion can impact the rational process of making a decision.People underestimate the influences of…


Should you use AR or VR to market your brand?

Marketers toying with the prospect of engaging customers through virtual or augmented reality may struggle to justify…


The Behavioural Economics Series: Power of Free

As humans, anything free is hugely motivating and attractive to us.In an experiment at MIT Dan Ariely author of…


Women pet owners more likely to be brand loyal while men follow the crowd

While consumers are most likely to use their hearts over their heads when buying for their beloved pets, our new survey…


The Behavioural Economics series: Mental Accounting

As humans, we mentally categorise our money depending on where it comes from or what it has been allocated for in our…


Gender equality in advertising report: Influencing consumer behaviour for the better

During my two decades working in advertising, the role and portrayal of gender has never been more in the…


The Behavioural Economics series: Representativeness

The Representativeness heuristic or shortcut explains our tendency to make assumptions or link things together on a…


The Behavioural Economics series: Loss Aversion

This bias explains why we over value what we already have. We feel the pain of losing something we have almost twice as…


The Behavioural Economics series: Social Incentive

The Social Incentive bias explains the positive impact that being part of a society can have on an individual. Our…


The Behavioural Economics series: Goal Dilution

Goal Dilution explains the way we perceive the quality of products or services. The more singular something is in its…


If your customers have to work hard, your brand isn’t working hard enough

Just like we talked about in our Engage Me trend blog, consumers today are a time-poor and easily bored bunch. So it’s…


Branding: what’s in a name change?

Naming can make or break a brand. Along with the investment risk, a temporary name change has the potential to alienate…


Consumers don’t have time to focus on every brand. Make them want to make time for yours.

We know all too well, that people have even less time and patience for marketing messages and content these days. And…


Bumper ads: How to tell a story in 6 seconds

Since 2016, YouTube has been offering advertisers six-second ‘bumper ads’ to help beat short attention spans, and 2018…


Behavioural economics: A question of ethics

Behavioural economics is helping brands to innovate as well as improve products, services and the customer experience,…


Stand up and be counted by your consumers

Consumers want brands with values, and they want them with a big old helping of bravery. Brands are being challenged to…


Gardening Retail Safari

What’s blossoming in store in the world of gardening

At The Market Creative, we’re experts in shaping shopper behaviour. We use our…


High Street Collapse Challenges Retailers To Thrive Not Just Survive

High street collapse challenges retailers to thrive not just survive Toys R Us and…


Do voice assistants present the biggest opportunity for retailers?

Retail trends Do voice assistants present the biggest opportunity for retailers? Voice…