The Behavioural Economics Series: Hot State Decision

High levels of emotion can impact the rational process of making a decision.People underestimate the influences of…


Should you use AR or VR to market your brand?

Marketers toying with the prospect of engaging customers through virtual or augmented reality may struggle to justify…


The Behavioural Economics Series: Power of Free

As humans, anything free is hugely motivating and attractive to us.In an experiment at MIT Dan Ariely author of…


Women pet owners more likely to be brand loyal while men follow the crowd

While consumers are most likely to use their hearts over their heads when buying for their beloved pets, our new survey…


The Behavioural Economics series: Mental Accounting

As humans, we mentally categorise our money depending on where it comes from or what it has been allocated for in our…


Gender equality in advertising report: Influencing consumer behaviour for the better

During my two decades working in advertising, the role and portrayal of gender has never been more in the…


The Behavioural Economics series: Representativeness

The Representativeness heuristic or shortcut explains our tendency to make assumptions or link things together on a…


The Behavioural Economics series: Loss Aversion

This bias explains why we over value what we already have. We feel the pain of losing something we have almost twice as…


The Behavioural Economics series: Social Incentive

The Social Incentive bias explains the positive impact that being part of a society can have on an individual. Our…


The Behavioural Economics series: Goal Dilution

Goal Dilution explains the way we perceive the quality of products or services. The more singular something is in its…


If your customers have to work hard, your brand isn’t working hard enough

Just like we talked about in our Engage Me trend blog, consumers today are a time-poor and easily bored bunch. So it’s…


Branding: what’s in a name change?

Naming can make or break a brand. Along with the investment risk, a temporary name change has the potential to alienate…


Consumers don’t have time to focus on every brand. Make them want to make time for yours.

We know all too well, that people have even less time and patience for marketing messages and content these days. And…


Bumper ads: How to tell a story in 6 seconds

Since 2016, YouTube has been offering advertisers six-second ‘bumper ads’ to help beat short attention spans, and 2018…


Behavioural economics: A question of ethics

Behavioural economics is helping brands to innovate as well as improve products, services and the customer experience,…


Stand up and be counted by your consumers

Consumers want brands with values, and they want them with a big old helping of bravery. Brands are being challenged to…


Gardening Retail Safari

What’s blossoming in store in the world of gardening

At The Market Creative, we’re experts in shaping shopper behaviour. We use our…


High Street Collapse Challenges Retailers To Thrive Not Just Survive

High street collapse challenges retailers to thrive not just survive Toys R Us and…


Do voice assistants present the biggest opportunity for retailers?

Retail trends Do voice assistants present the biggest opportunity for retailers? Voice…


Retail Trends 2018

Retail trends 2018 Our Managing Director, Sue Benson, offers a marketers perspective on…


Wake Up And Smell The Future Of Marketing

Wake up and smell the future of marketing Can scent marketing influence shopper…


Pantone's Colour of the Year

Introducing Pantone’s Colour of the Year

It’s official, Ultra Violet is the new Greenery. The intergalactic shade has made…


2018 Retail Trends

2018 retail trends Here are our top eight retail trends for 2018 and beyond. All act…


Black Friday review... the good, the bad and the ugly

Black Friday: the good, the bad and the ugly Black Friday spending was primed to reach…


5 Tips to Art Directing an Interiors Photoshoot

Over the years I have been fortunate to have personally experienced working with some…


Which brands sparkled over Bonfire weekend?

Which brands sparkled over Bonfire weekend? With all the tricks and treats of…


Four tricks and treats of Halloween advertising

Four tricks and treats of Halloween advertising  Following in the footsteps of America,…


Autumn Trends 2017

Autumn Retail Trends With the summer holidays well and truly over, autumn brings a…


Christmas planning

Christmas Planning Tips for Retailers

With still over 100 days left until Christmas, retailers are gearing up for the most…


Creative Process

Inspiring Shoppers to be Part of the Creative Process

The rise of user-generated content (UGC) has fundamentally changed how we think about…