New report! Applying Behavioural Economics in Marketing

Our latest report, Applying Behavioural Economics in Marketing, shares seven cognitive biases that you can use to take…


Augmented Reality: Front Foot Forward

We take a closer look at how small developments can have a big immersive impact.…


Sugar swaps to kick start your 2019

This January, Public Health England (PHE) have launched a 4.5 million Change4Life campaign in a bid to cut children's…


Topshop leverage gamification with festive window activation

In their flagship Oxford Circus store, Topshop have created a ‘life-size’ snow globe in a bid to immerse shoppers into…


We Are Social plays on the symbolism of social media with get-inked campaign

In a campaign targeting tattoo lovers, We Are Social Paris are offering French residents the opportunity to get inked -…


Using behaviour to save lives in construction

Mental illness is a real issue in the construction industry, in fact two construction workers take their life every…


Introducing the Pantone colour of the year 2019

Every year I wait in anticipation of what will be the new Pantone ‘Colour of the Year’ and this year I’ve been truly…


How businesses like Google use behavioural science to boost their bottom line

The concept of nudging has been in public conscious for good few years now thanks to a few notable politicians…


Virgin Trains stamps ‘It’s a Wonderful Life’ script on platforms in mental wellness drive

Platforms on the Virgin Trains route from Glasgow to London have been emblazoned with quotes from Christmas classic…


Let’s put a stop to bullying

Within the past year, approximately 1.5 million young people in the United Kingdom experienced bullying, with half of…


Strongbow Woos MCR

Last month, Strongbow partnered with Manchester Bakery Apple, selling thousands of dark fruit cakes in a pop up,…


Why retailers should care about self care shoppers?

In their recent study on The Psychology of Shoppers Criteo have identified a fascinating new shopping behavior known as…


For Made.com, it’s all about the brand experience.

With the rise in online only retailers in the home sector, it’s no great surprise that some of the more established…


Make the Call

As an improbably sculpted man boldly leaps with a steely look of determination off a…


What women want

What women want - failing to engage women is costing brands £774BAccording to the latest research report from Kantar…


Black Friday - Shopping From The Shower

Black Friday - Shopping From The ShowerWe know all about using powerful insights to help us create behaviour changing…


The Effect Of Michelle Obama’s Face On Dietary Choices

The Effect Of Michelle Obama’s Face On Dietary ChoicesObesity is an increasingly prevalent problem in American society,…


EffWeek 2018 – ‘Marketing Effectiveness in the Digital Era’

Each year the Institute of Practitioners in Advertising (IPA) holds a week-long event dedicated to driving improvements…


The Behavioural Economics Series: Confirmation Bias

You can hear Eva, one of your colleagues, before you see her. She’s going round the office jauntily shaking a…


The Behavioural Economics Series: Hot State Decision

High levels of emotion can impact the rational process of making a decision.People underestimate the influences of…


Should you use AR or VR to market your brand?

Marketers toying with the prospect of engaging customers through virtual or augmented reality may struggle to justify…


The Behavioural Economics Series: Power of Free

As humans, anything free is hugely motivating and attractive to us.In an experiment at MIT Dan Ariely author of…


Women pet owners more likely to be brand loyal while men follow the crowd

While consumers are most likely to use their hearts over their heads when buying for their beloved pets, our new survey…


The Behavioural Economics series: Mental Accounting

As humans, we mentally categorise our money depending on where it comes from or what it has been allocated for in our…


Gender equality in advertising report: Influencing consumer behaviour for the better

During my two decades working in advertising, the role and portrayal of gender has never been more in the…


The Behavioural Economics series: Representativeness

The Representativeness heuristic or shortcut explains our tendency to make assumptions or link things together on a…


The Behavioural Economics series: Loss Aversion

This bias explains why we over value what we already have. We feel the pain of losing something we have almost twice as…


The Behavioural Economics series: Social Incentive

The Social Incentive bias explains the positive impact that being part of a society can have on an individual. Our…


The Behavioural Economics series: Goal Dilution

Goal Dilution explains the way we perceive the quality of products or services. The more singular something is in its…


If your customers have to work hard, your brand isn’t working hard enough

Just like we talked about in our Engage Me trend blog, consumers today are a time-poor and easily bored bunch. So it’s…