Branding: what’s in a name change?

Naming can make or break a brand. Along with the investment risk, a temporary name change has the potential to alienate…


Consumers don’t have time to focus on every brand. Make them want to make time for yours.

We know all too well, that people have even less time and patience for marketing messages and content these days. And…


Bumper ads: How to tell a story in 6 seconds

Since 2016, YouTube has been offering advertisers six-second ‘bumper ads’ to help beat short attention spans, and 2018…


Behavioural economics: A question of ethics

Behavioural economics is helping brands to innovate as well as improve products, services and the customer experience,…


Stand up and be counted by your consumers

Consumers want brands with values, and they want them with a big old helping of bravery. Brands are being challenged to…


Gardening Retail Safari

What’s blossoming in store in the world of gardening

At The Market Creative, we’re experts in shaping shopper behaviour. We use our…


High Street Collapse Challenges Retailers To Thrive Not Just Survive

High street collapse challenges retailers to thrive not just survive Toys R Us and…


Do voice assistants present the biggest opportunity for retailers?

Retail trends Do voice assistants present the biggest opportunity for retailers? Voice…


Retail Trends 2018

Retail trends 2018 Our Managing Director, Sue Benson, offers a marketers perspective on…


Wake Up And Smell The Future Of Marketing

Wake up and smell the future of marketing Can scent marketing influence shopper…


Pantone's Colour of the Year

Introducing Pantone’s Colour of the Year

It’s official, Ultra Violet is the new Greenery. The intergalactic shade has made…


2018 Retail Trends

2018 retail trends Here are our top eight retail trends for 2018 and beyond. All act…


Black Friday review... the good, the bad and the ugly

Black Friday: the good, the bad and the ugly Black Friday spending was primed to reach…


5 Tips to Art Directing an Interiors Photoshoot

Over the years I have been fortunate to have personally experienced working with some…


Which brands sparkled over Bonfire weekend?

Which brands sparkled over Bonfire weekend? With all the tricks and treats of…


Four tricks and treats of Halloween advertising

Four tricks and treats of Halloween advertising  Following in the footsteps of America,…


Autumn Trends 2017

Autumn Retail Trends With the summer holidays well and truly over, autumn brings a…


Christmas planning

Christmas Planning Tips for Retailers

With still over 100 days left until Christmas, retailers are gearing up for the most…


Creative Process

Inspiring Shoppers to be Part of the Creative Process

The rise of user-generated content (UGC) has fundamentally changed how we think about…


Beauty Trends

7 of the Biggest Beauty Trends for Retailers

#1 Beauty from within Infusing food and drinks with ingredients that offer beauty…


8 shopper trends DIY retailers need to know

8 shopper DIY trends retailers need to know. With analysts predicting a surge in home…


uber brand advertising

Uber and when it’s time to invest in brand advertising?

As Uber takes its first foray into TV, what can we learn about when the time is right…


Will sustainable packaging design make your tills ring?

Pringles and Lucozade are the latest brands to come under the spotlight for their…


Future of Marketing

New Report: Future of Marketing

We’ve taken views and insights from experts in the worlds of advertising, digital…


packaging design

Packaging Design Trends: Heralding Education and Choice

Packaging design sits in a peculiar place in the world of advertising and marketing.…


social authenticity

The Power of Social Authenticity

Digital strategist, Steve Downes, shares his thoughts on this year’s most important…


millennial-blog-image

New Report: Physical Stores Still Matter to Millennials

Despite their affinity for online shopping the majority of millennials haven’t…


content marketing

Growth of Content Marketing

Analysts predict that by 2020 UK content marketing spend will reach £349 million,…


Disruption Creative Process

Disruption of the Creative Process

The explosion of channels is disrupting the creative process. As I’ve witnessed over…


User Experience

Why User Experience Should Top Your E-commerce Priorities

Adrian Lomas, Founder & CEO Blueleaf takes a look at why retailers need to focus…