A charming solution to growing the GH Sheldon’s brand.



GH Sheldon asked us to re-engage shoppers in their brand by redesigning the packaging for their signature Oven Bottom Muffin, Hot Dog Roll and Wholemeal Roll.

Shaping shopper behaviour

GH Sheldon are a third generation family bakery, producing a wide range of delicious bread and baked products available in major retailers. Online research identified that heritage, provenance and charm are all key drivers for engaging shoppers in this category, however these weren’t prominent in the existing packaging.

We brought this charm back into their packaging by adding black and white photos of the Sheldon family to the font of the pack, as well as a wood effect background, hinting at the history the brand has in baking quality bread. A coloured tablecloth design also added charm to the packaging, and acts as the range identifier.

Driving business

Supplier feedback has been universally positive, and the new packaging is generating interest from additional retailers.

We have also been asked to apply the new style to an additional five products, including Potato Cakes and Cheese Topped Baps which are key products in the range.

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