Gender equality in advertising

In this report we’ve looked at gender equality in advertising, which some brands and organisations are still missing from their strategy. We cover the current climate and highlight the brands tackling the gender inequality issue with forward-thinking campaigns. We’ve also explained the consumer behaviours and lasting effects that result from gender inequality. And what’s more, we’re offering practical recommendations on how to place gender equality at the heart of your business.

With gender equality under the spotlight more than ever, there’s never been a better time to say goodbye to gender stereotypes within advertising and influence consumer behaviour in the right way.

3 key take-outs from the report:

• The current climate of gender inequality in advertising
• The effects gender inequality has on consumer behaviour
• Tips for how to build gender equality into your business

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