The Behavioural Economics series: Anchoring

Our decisions are often steered by ‘anchors’ which give us a starting point to base our final decision on. The first…


Branding: what’s in a name change?

Naming can make or break a brand. Along with the investment risk, a temporary name change has the potential to alienate…


The Behavioural Economics series: Value Perception

Perceived value is the value that a product or service has in a consumer’s mind. They’re usually unaware of what goes…


Consumers don’t have time to focus on every brand. Make them want to make time for yours.

We know all too well, that people have even less time and patience for marketing messages and content these days. And…


The Behavioural Economics series: Restraint bias

As Oscar Wilde once said: “I can resist everything except temptation.” The Kellogg School of Management, in…


Bumper ads: How to tell a story in 6 seconds

Since 2016, YouTube has been offering advertisers six-second ‘bumper ads’ to help beat short attention spans, and 2018…


The Behavioural Economics series: Status Quo

When it comes to making decisions, we often unconsciously consider things that are comfortable and familiar.  Things…


Top 5 Packaging Trends 2018

Consumers are demanding more from their packaging design, from alignment with ethical and social preferences to…


Stand up and be counted by your consumers

Consumers want brands with values, and they want them with a big old helping of bravery. Brands are being challenged to…


The Behavioural Economics series: Decoy Effect

Adding a less desirable option (a decoy) makes other options more appealing. A decoy can equally be a strategically…


School of Thought

On Saturday 23rd and Sunday 24th June, I headed over to McCann’s head office in Prestbury for the School of Thought…


The Behavioural Economics series: Commitment: Personal Investment

The more involved people are in creating something, the better they feel about the end product! This can lead to…


The Behavioural Economics Series: Reciprocity

In response to friendly actions, people are frequently much nicer and much more cooperative than predicted. And…


The Behavioural Economics Series: Priming Effect

Priming is something that happens at a very subconscious level. Often when we are exposed to a stimulus like sight,…


The Behavioural Economics Series: Scarcity heuristic

As the saying goes, “we always want what we can’t have”. And that’s exactly what the scarcity heuristic is. It’s a…


The Behavioural Economics Series: Bizarreness Effect

Understanding why we make the choices we make gives you a greater opportunity to influence them, and is changing the…


Silentnight campaign with Sky AdSmart

We’re proud to unveil Silentnight’s first TV campaign with Sky’s pioneering Adsmart technology.Using Sky AdSmart, we’re…


The Behavioural Economics Series: Norms

As individuals, we're genetically programmed to “follow the herd”, which in more primitive times meant our survival.…


The Behavioural Economics Series: Chunking

The chunking theory groups lots of smaller elements in a sequence or process into sections to make it easier to decode…


The Behavioural Economics Series: The Framing Effect

The framing effect explains how we alter our decisions depending on how information is presented to us. We’ll react in…


The Behavioural Economics Series: Commitment - the public pledge bias

We tend to be consistent with what we have previously done or said we will do, particularly if this is in public. The…


The Behavioural Economics Series: Authority bias

We listen to the word of experts and value their opinion over others, even to the point of investing in products they…


uber brand advertising

Uber and when it’s time to invest in brand advertising?

As Uber takes its first foray into TV, what can we learn about when the time is right…


New Advertising Campaign for Silentnight

We’re launching a new advertising campaign this week for sleep experts Silentnight. For the first time we’re making…


Retail Safari - The ART of selling (Amsterdam)

The Market Creative had a company away-day recently to Amsterdam for a Retail Safari, in the hope of identifying retail…


Emojification in Brand Engagement Comes of Age

Two new brand engagement campaigns launched this week demonstrate how emojis are influential in shaping a memorable…


Are retail discount events past their Prime?

Amazon’s Prime Day event breathed new life into a tired format Retail giant Amazon has recently celebrated turning…


Gamification in retail

Gamification in retail and marketing is about using consumers’ willingness to play games to deliver a particular…


Hand drawn typography: the personal touch for retailers

Hand drawn typography and its resurgence in the retail world is something that I’m absolutely crazy for. It’s become a…


Temperatures and Consumer Engagement to Soar

As temperatures in the UK soar, so has the opportunity for retailers to raise their consumer engagement. During an…