The Behavioural Economics series: Value Perception

Perceived value is the value that a product or service has in a consumer’s mind. They’re usually unaware of what goes…


Consumers don’t have time to focus on every brand. Make them want to make time for yours.

We know all too well, that people have even less time and patience for marketing messages and content these days. And…


The Behavioural Economics series: Restraint bias

As Oscar Wilde once said: “I can resist everything except temptation.” The Kellogg School of Management, in…


The Behavioural Economics series: Status Quo

When it comes to making decisions, we often unconsciously consider things that are comfortable and familiar.  Things…


Behavioural economics: A question of ethics

Behavioural economics is helping brands to innovate as well as improve products, services and the customer experience,…


Stand up and be counted by your consumers

Consumers want brands with values, and they want them with a big old helping of bravery. Brands are being challenged to…


The Behavioural Economics series: Decoy Effect

Adding a less desirable option (a decoy) makes other options more appealing. A decoy can equally be a strategically…


The Behavioural Economics series: Commitment: Personal Investment

The more involved people are in creating something, the better they feel about the end product! This can lead to…